You might have heard the information that ContentCal is shutting down.
Whereas it is at all times unhappy to see a valued instrument go, the excellent news is that there is one other nice choice on the market for managing your social media: Buffer.
On this weblog put up, we’ll provide the lowdown on why you need to give Buffer a attempt to the way it will help take your social media recreation to the following stage.
So seize a cup of espresso and let’s chat about all of the options that Buffer has to supply.
What’s taking place
ContentCal is shutting down utterly, which suggests as of the thirty first March 2023 the instrument will not function sooner or later. The corporate has introduced that they are going to be discontinuing their service and customers will not have entry to the platform after that.
Nevertheless, they’re suggesting their customers to check out Adobe Categorical as a substitute. Adobe Categorical is a content material creation and advertising platform with some comparable options to ContentCal.
You’ll get the flexibility to schedule and publish posts on a couple of core social networks, which is nice, nevertheless there are a variety of key options like TikTok, analytics and reporting lacking.
ContentCal and Adobe Categorical are two very completely different instruments which can be used for various functions. ContentCal was a social media administration instrument that permits customers to schedule posts, monitor analytics, and interact with their followers throughout a number of social media platforms. Adobe Categorical, however, is an app primarily permits customers to edit and share pictures.
That mentioned, Adobe Categorical does have some sharing performance. Right here’s what you get:
- Content material Planning: Make the most of instruments that help in creating and finalizing your social media themes, subjects, and campaigns, and handle your social schedule by means of a user-friendly calendar interface.
- Scheduling: Optimize the attain of your content material by scheduling it to go dwell at pre-determined instances.
- Preview mode: Get a sneak peek of how your scheduled posts will seem to your followers earlier than they go dwell.
- Publish: Streamline the publishing course of by scheduling and publishing content material throughout 5 social media platforms, Instagram, Twitter, Fb, LinkedIn, and Pinterest.
That mentioned, there are some key options that we anticipate many ContentCal prospects to overlook. Right here’s what you’ll miss:
- Analytics: No means to trace the efficiency of your social media campaigns and acquire priceless insights with detailed analytics and reporting
- Channels: No TikTok, Google Enterprise Profiles, or Mastodon channels out there.
- Collaboration options: No social-specific options to work together with your crew in real-time with options reminiscent of crew member permissions and approving on scheduled posts.
- Integrations: No integrations with standard apps like Canva, IFFFF, Dropbox, Google Images, and One Drive.
- Engagement instruments: No means to watch and reply to feedback, messages and mentions immediately from one app.
- Reporting options: No chicken’s eye view of your social media efficiency and skill get detailed experiences that embrace metrics reminiscent of engagement, clicks, and attain.
- Browser extension: No browser extension to simply share articles, pictures, and movies from any webpage,
- Reasonably priced pricing: No free plan to check out the social media planning, scheduling and publishing options.
These options might not be dealbreakers for you, and in that case we’d encourage you to check out the Adobe Categorical to see if it’ll meet your wants.
But when a few of these options are vital to you then it is likely to be price testing one other instrument like Buffer.
What Buffer presents
Buffer is primarily utilized by companies, businesses and creators who need to handle their social media presence effectively. It gives a single platform for scheduling posts throughout a number of social media accounts, together with Fb, TikTok, Twitter, LinkedIn, Instagram, Pinterest, Google Enterprise, and shortly Mastodon and YouTube.
It additionally presents analytics to trace the efficiency of those posts and engagement with followers. Moreover, Buffer consists of options for crew collaboration and content material approval workflows, making it an important instrument for bigger organizations or groups that have to handle a number of social media accounts.
Adobe Categorical, however, is a cell app that’s geared in the direction of pictures fanatics and professionals who need to edit and share their pictures on the go. It presents a variety of enhancing instruments and filters, together with cropping, resizing, coloration changes, and extra.
Customers can share their edited pictures on to social media or different platforms, or save them to their system’s digicam roll. Adobe Categorical can be built-in with Adobe Artistic Cloud, which permits customers to edit their pictures with different Adobe apps, reminiscent of Lightroom or Photoshop, on their desktop.
Listed below are all of the options Buffer presents that aren’t out there in Adobe Categorical 👇
- Superior Analytics that means that you can monitor the efficiency of your social media campaigns and acquire priceless insights with detailed analytics and reporting.
- A variety of social media channels, together with TikTok, Google Enterprise Profiles, and Mastodon channels, offering flexibility and choices in your social media wants.
- Collaboration options that help you work together with your crew in real-time with options reminiscent of crew member permissions and approving scheduled posts.
- Integrations with standard apps like Canva, IFFFF, Dropbox, Google Images, and One Drive, increasing the capabilities of your social media workflow.
- Engagement instruments that allow you to watch and reply to feedback, messages and mentions throughout all of your social media channels immediately from Buffer.
- Reporting options that offer you a chicken’s eye view of your social media efficiency and detailed experiences that embrace metrics reminiscent of engagement, clicks, and attain.
- A browser extension that lets you simply share articles, pictures, and movies from any webpage, on to your social media channels, schedule them for optimum timing, and consider and handle your scheduled posts all from one handy location.
- Reasonably priced pricing choices to suit any price range (together with pleasant company plans), with a free plan out there for testing out the social media planning, scheduling and publishing options.
Total, Buffer and Adobe Categorical are two completely different instruments that serve completely different wants. Buffer is a social media administration instrument that helps companies and people handle their social media presence, whereas Adobe Categorical is a cell app for picture enhancing and sharing.
Fancy giving Buffer a spin? Attempt it out totally free.
