Followers can decide up a pack of Coors Banquet to guard America’s firefighters to help donations for the Wildland Firefighter Basis. Chart-topping nation music star Chase Rice joins “Shield Our Protectors” program for second 12 months
Golden, Colo., Aug. 7, 2023 – Coors Banquet, the beer proudly born and brewed within the coronary heart of wildfire nation since 1873, is supporting America’s firefighters for the ninth consecutive 12 months with its nationwide Shield Our Protectors program. In recent times, there was an amazing improve in devastating and harmful wildfires throughout North America. The toll from wildfires has precipitated a substantial staffing scarcity amongst wildland firefighters, hotshot crews, and elite groups. This spring, the U.S. Forest Service even reported staffing ranges as little as 66%.
Coors Banquet is dedicated to persevering with its longstanding dedication to defending firefighters with the Shield Our Protectors initiative, which can present $250K for the Wildland Firefighter Basis in 2023 along with different firefighter charities throughout the nation. Coors Banquet has donated greater than $2 million to this trigger because the program started and because the U.S. enters peak wildfire season — whereas Canada continues to expertise an ongoing, record-setting sequence of wildfires which might be impacting air high quality throughout America — it’s extra necessary than ever to help firefighters.
Each buy of Coors Banquet helps help the model’s donation to the Wildland Firefighter Basis. “It’s extremely necessary to help firefighters, the courageous few who run in the direction of the hearth,” stated Marcelo Pascoa, vp of selling for the Coors Household of Manufacturers. “As a model that’s dedicated to doing what’s proper, even when it’s arduous, Coors Banquet helps those that personify this precept and achieve this a lot to guard our folks and our land.”
Shield Our Protectors will likely be seen throughout most of the model’s advertising and marketing channels this 12 months, from media partnerships to native occasions, and celeb integrations. Coors Banquet is preventing fireplace with fireplace by a noteworthy media partnership with the hit present Sizzling Ones. Upcoming content material from the Advanced sequence, which options A-list celebrities being interviewed whereas consuming sizzling wings, will shine a light-weight on this necessary trigger beginning Sept. 14.
Coors Banquet fan Chase Rice can be becoming a member of the Shield Our Protectors initiative for the second 12 months, having spent a day coaching and dealing with firefighters in Idaho final summer season.
“Folks can be stunned at simply how fast these fires take maintain,” Rice stated of the expertise.“ I all the time thought, if there’s a fireplace, simply go in a unique course or discover a completely different a part of the woods, however the actuality is the fires take maintain so rapidly, and it will get so harmful in simply minutes. They’ll take out a complete mountain vary or nationwide park.”
As a part of the 2023 initiative, Rice will deliver Shield Our Protectors to music devotees throughout the nation whereas touring, additionally participating with firefighters in areas close to his upcoming concert events and making visits to fireside stations.
“The Wildland Firefighter Basis is honored to obtain plentiful help from Coors Banquet. It’s wonderful for wildland firefighters to see the popularity and consciousness this program creates, and the true distinction it makes in guaranteeing our firefighters have provides, bodily and psychological well being help, and extra,” stated Burk Minor, govt director of the Wildland Firefighter Basis. “Because of our relationship with Coors Banquet, the WFF is ready to present even stronger help for firefighters and their households.”
To get entangled, donate and be taught extra about how one can help wildland firefighters, go to www.protectourprotectors.com.
About Molson Coors Beverage Firm
For greater than two centuries, Molson Coors has been brewing drinks that unite folks for all of life’s moments. From Coors Mild, Miller Lite, Molson Trademark, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer time Shandy, Vizzy Laborious Seltzer, Topo Chico Laborious Seltzer, Merely Spiked Lemonade, Creemore Springs and extra, Molson Coors produces a few of the most beloved and iconic beer manufacturers ever made. Whereas the corporate’s historical past is rooted in beer, Molson Coors presents a contemporary portfolio that expands past the beer aisle with glowing cocktails, canned wine, kombucha, cider and extra.
Molson Coors Beverage Firm is a publicly traded firm that operates by Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Inventory Trade (TAP). The corporate’s dedication to elevating trade requirements and leaving a optimistic imprint on our workers, shoppers, communities and the setting is mirrored in Our Beer Print and our 2025 sustainability targets. To be taught extra about Molson Coors Beverage Firm, go to molsoncoors.com.
