Crafting Your Content material Blueprint for the Remainder of 2023 With Creator Fashionable Millie

If you happen to fell off the bandwagon of sticking to your New Yr’s Decision to turn into a content material creator, you’re not too late.

Fall is the finest time of 12 months to get began, so I need to stroll you thru my step-by-step course of for planning out the subsequent 4 months of content material. This course of is similar one I’ve used to develop my model, Fashionable Millie — it is helped me obtain over 350K subscribers on my YouTube channel, and over 140K followers on Instagram.

Whether or not you‘re a content material creator or enterprise marketer, I’ve little question you’ll discover one thing on this course of that can be just right for you. Let’s bounce in.

Why is the autumn the most effective time of 12 months to begin creating?

There are two main causes the autumn (primarily September by means of November) is among the finest occasions of the 12 months to create content material:

1. Throughout the summer season, the solar is out longer, folks go on trip, and children aren’t at school so that you’ll typically see a dip in engagement on social media since individuals are outdoor extra.
   Going into the autumn season, it begins to get darker sooner, folks fall again into their routines, they usually get again into consuming social media.
2. You’re ready to make use of the vacations to your benefit.

Right here’s Stephanie, for instance.

Final 12 months, Stephanie was preparing to surrender on being a content material creator, however as an alternative by means of my teaching, she labored on this four-month content material technique. From September by means of December, that is what occurred:

• She posted 61 Reels (one video each different day)
• 16 of them obtained over 100,000 views
• 7 of them hit over 1,000,000 views
• Her most watched video obtained 36,000,000 views and landed her on Good Morning America
• She grew from 8K to 75K followers

Now that you may see the facility of accelerating your content material creation efforts within the fall, let’s bounce into my course of.

Step One: Decide Your Platform

Whereas the instance I used talked about Instagram, this technique can work for any of the three social platforms: Instagram, YouTube and TikTok.

Decide one to begin with at the start of your progress journey. This manner you possibly can put 100% power into mastering the platform, versus 33% power into Instagram, 33% into YouTube, and 33% into TikTok (that will get you slower outcomes).

Step Two: Decide Your Posting Frequency

That is going to be a schedule that you understand you possibly can realistically sustain with for the subsequent three to 4 months. It must be sensible for you, and one thing you possibly can adapt into your present way of life. These are widespread frequencies that we see on-line:

➡️ YouTube: As soon as per week
➡️ Instagram: 3-5x per week
➡️ TikTok: Each day

As soon as you understand how typically you need to publish, plug that right into a calendar to see what number of movies complete you can be creating every month (see picture for instance). It is a quantity we’ll come again to in step 4.

Step Three: Get Clear On What Your Content material Ought to Be

In case your objective is progress or speedy progress on-line, it’s vital to be intentional with each piece of content material you create. Most companies or creators will skip this step but it surely’s so essential to get clear in your imaginative and prescient, in order that your content material could be clear, as properly.

To start out, reply these three questions:

• What business are you in?
• What part of that business are you going to concentrate on?
• Who do you need to attain/who’s your audience?

Instance:

What Trade are you in? Journey
What part of that business are you going to concentrate on? San Diego Journey
Who do you need to attain/who’s your audience? San Diego Journey for Vacationers

Understanding the reply to those questions will assist you to with our subsequent step …

Step 4: Content material Analysis

Earlier than you even press file, you’ll need to do a little analysis in your business to see what individuals are presently on the lookout for. The locations I like to recommend to my college students to do that analysis are these search engines like google and yahoo:

• YouTube
• AnswerThePublic.com
• TikTok

What you’re going to do is sort your business or business sort into the search bar to see what outcomes are recommended beneath.

Following our instance from step three, as you possibly can see on this screenshot from YouTube, individuals are trying to find “San Diego Issues To Do”, so I’m going to write down that down as a video thought.

Identical factor on TikTok. After I sort in San Diego, some video concepts I can write down are “San Diego issues to do”, “San Diego hidden gems”, and “San Diego meals spots”:

You may repeat these steps by typing different phrases that need to do together with your business. For instance, since my objective is to create “San Diego Journey for Vacationers‘’ content material, possibly I’ll sort “vacationers” into the search engine to see what’s beneficial.

Upon getting a listing of video concepts, you’re prepared for step 5.

Step 5: Plug Into Your Calendar and Begin Creating

In step two, you calculated what number of movies you would wish to create in a month.

For our instance, it was 14 movies/month.

I like to combine up my content material so that there’s room for spontaneity.

70% of my movies shall be “search-based” video concepts (ie. the listing of video concepts we created using search engines like google and yahoo).

However for the opposite 30%, I’ll depart room to adapt to traits and even make movies only for enjoyable!

So in the event you publish 14 movies/month possibly your breakdown will seem like this:

• 10 search-based movies (these are simple to batch movie forward of time so you possibly can plan content material upfront).
• 4 spontaneous movies (this leaves room for artistic freedom and spontaneity).

And that is all there may be to it. Now, it is time to begin your content material analysis and start your four-month content material plan. And bear in mind: You may need to iterate as you go. As soon as you start figuring out which forms of content material carry out properly (and which do not), you may get higher at selecting the particular matters best-suited in your model over time.