Since 2008, InfoStream Options has been serving to corporations and organizations construct and enhance their on-line branding with specialised digital advertising and marketing, search engine optimisation, net design, and lead era companies. With roughly 30 shoppers representing a variety of industries, InfoStream is usually tasked with offering net copy, weblog posts, and different written content material as a part of every shopper’s digital advertising and marketing technique.
In January 2020, InfoStream made the choice to begin working with WriterAccess, fully reworking their content material creation processes and boosting their very own credibility within the content material creation house. And so they haven’t seemed again—counting on WriterAccess for as much as 25 new orders per 30 days.
We just lately had the pleasure of talking with InfoStream’s personal Chief Working Officer (COO), Andrea Simmons. In our interview, we mentioned the distinctive challenges that led InfoStream to WriterAccess, what set WriterAccess other than different platforms, and the outcomes InfoStream has achieved in consequence.
The Problem of Creating High quality Content material Throughout Industries
Previous to working with Rock Content material’s WriterAccess, Simmons explains the challenges that InfoStream confronted in delivering high quality, specialised content material to shoppers throughout a various vary of industries. Content material is a key ingredient of their work—whether or not they’re constructing a web site, growing digital advertising and marketing plans for social media, or tackling search engine optimisation.
Earlier than WriterAccess, InfoStream had a crew of extraordinarily gifted in-house writers. Nonetheless, as Simmons discusses, “Regardless of how expert our [in-house] content material writers are, it wasn’t doable for them to have expertise in all industries. It wasn’t doable for them to know our shoppers or our shopper’s industries.”
Because of this, InfoStream’s in-house writers had been spending giant quantities of time conducting analysis for particular business content material, leading to delayed venture timelines and frustration. In the meantime, Simmons explains “We might lose credibility with our shoppers as a result of, sure, we had a author—however we didn’t know their enterprise properly sufficient.”
Enter WriterAccess: Managed Providers, Specialised Writers, and Constructed-In High quality Management
Encountering these challenges, the crew at InfoStream started trying into different choices for content material creation. They wanted writers who would be capable to create high quality content material for any business as a way of boosting credibility and confidence with their shoppers whereas maintaining initiatives on observe.
They tried totally different freelancer platforms like Freelancer and Fiverr, however they shortly discovered that discovering writers via these platforms was equally time-consuming as a result of they wanted to display screen and choose specialised writers for every shopper (and generally for every venture).
Finally, InfoStream stumbled throughout WriterAccess and located that the platform had every part they had been in search of to create high quality content material for his or her shoppers throughout each possible business. The important thing differentiator, as Simmons explains, is WriterAccess’ Managed Providers, a membership choice that gives a devoted level of contact, workflow administration, and hand-picked expertise for an organization’s distinctive wants.
“We had been very a lot drawn to that to avoid wasting time and vitality, and still have confidence in [the] product. Michelle has been our Managed Service supplier since we began and it’s been unbelievable. […] I’ve personally labored along with her to start with and now she works with all of the venture managers, however she and I nonetheless have been touching base as we develop the connection and the quantity of the work we’re doing.”
Working with WriterAccess has not solely simplified the method of discovering specialised writers for InfoStream’s numerous shopper base however has freed up helpful time and improved high quality management. With WriterAccess, InfoStream and its shoppers are in a position to get content material that’s distinctive and dependable with a fast turnaround time.
The Outcomes: Dependable Writing and search engine optimisation Providers
Since beginning with WriterAccess in January 2020, InfoStream has positioned greater than 2,200 orders and is now in a position to present dependable writing and search engine optimisation companies in a reputable and steady method for all of its shoppers. Having Managed Providers alleviates high quality management considerations and provides a consistency that improves their relationship and status with their shoppers.
In the meantime, InfoStream’s crew members now not must spend their helpful time writing job descriptions and putting advertisements for particular person freelancer writers to satisfy their content material necessities. As an alternative, they will merely cross alongside what they’re in search of to their Managed Providers supplier and have entry to certified, hand-picked expertise shortly.
Likewise, since utilizing WriterAccess, each certainly one of Infostream’s shoppers makes use of the corporate’s writing companies—and the crew is ready to present credible search engine optimisation companies to shoppers as properly. This has diversified their choices and additional solidified InfoStream’s status within the digital advertising and marketing realm.
And regardless of the present pattern to show to AI platforms like ChatGPT for content material creation, Simmons maintains that the precise worth of selling content material lies in its authenticity and its capacity to talk to a buyer’s ache factors. As she explains, “We consider that there’s going to come back a time when genuine content material goes to be higher-ranked than one thing that’s AI-generated. […] We do consider in authenticity as a result of, up to now, we’ve seen that win.”
With WriterAccess, corporations like InfoStream get genuine, well-researched, high quality content material that they will really feel proud delivering to their shoppers. And that’s what is going to set it other than something generated by a chatbot.
The Backside Line
When InfoStream wanted a various pool of writers to satisfy its shoppers’ big selection of content material wants, WriterAccess was in a position to ship. In the meantime, the WriterAccess platform and the Managed Service providing proceed to ship, with roughly 25 new content material property created for Infostream every month. Now, what can we do for you? Get in contact to be taught extra or get began with a free demo in the present day.
