Right here’s one factor most of us agree on … creating content material is time-consuming.
Final month, I spoke to a bunch of Buffer followers and located that 71 % needed a sooner strategy to create and publish content material.
After listening to this, I made a decision to crunch the numbers behind content material creation.
The typical Buffer consumer publishes 9 posts a day.
Normally, this includes loading up a separate platform the place the content material is saved. That is likely to be a Trello board, a Notion doc, or a Google Sheet. It takes at the very least 90 seconds, to load up the content material, copy it over to Buffer, verify its formatted accurately, and to schedule it.
90 seconds per publish would possibly sound quick, however it provides up. Mixed it’s:
- An hour and a half every week.
- Seven hours a month.
- Or, 84 hours a 12 months.
In different phrases, annually the common Buffer consumer will spend two-working weeks (84 hours), simply copy and pasting content material from one platform into Buffer.
I’d somewhat you save that point and take a vacation some place scorching.
So, I’m delighted to introduce Concepts, the most recent function from Buffer.
The thought behind Concepts
With Concepts you possibly can retailer all of your nice concepts, tweak them till they’re prepared, and drop them straight into your Buffer queue.
That may prevent two-weeks a 12 months. No extra copy-and-pasting from one platform to a different, with all of your concepts in a single place, you possibly can work sooner and smarter.
With Concepts, you possibly can seize and retailer your nice concepts each time they arrive to you.
Whether or not that’s on the go together with our cellular app, across the net through our browser extension, or within the second on the Buffer desktop app.
Plus, Concepts is designed to be easy and intuitive to make use of, but highly effective sufficient to retailer all kinds of concepts. You may add photographs, gifs, movies, hyperlinks and extra to your concepts.
By saving all of your greatest concepts in a single place, you’ll have a gallery of curated content material that may hopefully encourage you to create much more.
8 concepts to get you began
Saving Concepts to Buffer is straightforward and initiative. With the Buffer browser extension, you possibly can spotlight any textual content, right-click, and save to Concepts.
Why don’t you attempt it out?
Listed here are eight Concepts it can save you to get began 👇
- Create a how-to-video that paperwork how your service/product works 📹
- Companion with one other model for a chunk of content material 👫
- Do a social swap: have a crew member take over social for a day 🔄
- Distill a weblog publish into a fast 30 second TikTok 📽
- Pull a quote out of your weblog publish and share to Pinterest📍
- Ballot your viewers on Twitter or LinkedIn 🗳
- Ask considered one of your teammates to do an AMA about their job 🙋♀️
- Stroll by way of a list-based weblog publish on Twitter Threads or an Instagram Carousel 🧵
Why not save these recommendations to Buffer as Concepts and switch them into content material in your personal social channels.
⚠️ One level to pay attention to, some Buffer customers who signed up over a 12 months in the past and haven’t migrated on to the New Buffer platform gained’t be capable of entry Concepts simply but. So, should you can’t see Concepts in your Buffer dashboard that might be why. Nonetheless, don’t fear, shortly we’ll supply a means so that you can switch onto the New Buffer platform to entry Concepts, plus a bunch of different new Buffer options.
What’s subsequent for Concepts
We’re simply getting began with Concepts. It’s been great to listen to a number of companies and people share how a lot they love the function, and we will’t wait to maintain evolving the function. Subsequent up, we plan to construct out the cellular app performance, promote steered Concepts, and supply tags and classes.
We’d love to listen to from you! When you’ve given Concepts a attempt, how’s it going? What would you wish to see us add to it? Get in contact with us on Twitter to share your ideas and suggestions.
