Karyna Mykytiuk, Artistic Advertising Producer for Colossi Video games teaches us how she works and what are her secrets and techniques for advertising and marketing the sport Gladiators: Survival in Rome.
Under is a written model of the interview.
My identify is Karyna Mykytiuk, I’m the Artistic Advertising Producer for Colossi Video games. I create all advertising and marketing visuals for the sport known as Gladiators: Survival in Rome.
What makes Artistic Advertising Producer?
Multitasking may be very crucial as a result of being a advertising and marketing producer will not be solely to seek for concepts and analyzing the outcomes of campaigns. Generally you’re a videographer, the subsequent day an editor, a graphic designer, social media supervisor multi function. And dealing for cell advertising and marketing, it’s not simply making one thing stunning, it’s creating one thing that really makes folks obtain and play.
What’s your course of like?
Normally we begin by analyzing outcomes for the final marketing campaign with the group so with our Advertising Designer and our man doing UA, and in addition our CEO who participates in advertising and marketing and the artistic course of infrequently. After which I dive into the creation course of with our Advertising Designer, or we create duties for the company. A lot of the content material we create contained in the group and never solely draw or make banners, however we create movies as effectively. We use the Unity Cinemachine engine.
The place do you get your inspiration?
I keep impressed very simply as a result of I’ve a really enormous ardour in what I’m doing. In contrast to engaged on the product immediately – in advertising and marketing you see the standard of your work virtually instantly – good or not, good outcomes impressed me very a lot to create one thing higher. I’m designer, however not an artist, so I don’t want extra inspiration to have the flexibility to work. My outcomes are my inspiration.
A Advertising Producer must be very very interested in all the things so it’s crucial to transcend video games. Go to museums to seek out one thing regarding your theme or thought. Or generally you simply want time to do nothing, then you definitely simply chill out, you lose interest and a few concepts begin to…
What are the best kinds of advertising and marketing content material for cell video games?
In contrast to engaged on the product immediately, in advertising and marketing you see the product of your work virtually instantly. I’d say that it’s a mixture of static video and, if it’s doable, playable advertisements. All visible advertising and marketing works solely together. For Google Adverts we use loads of static photos, for TikTok we’re making UGC content material, for Fb we’re doing gameplay movies as a result of it really works higher.
ASO or UA?
ASO and UA work solely together. So the necessities for 2 fields are totally different, however you at all times take into consideration that paid creatives will work a lot worse with out well-made retailer visuals.
What are your favourite tricks to make the most effective advertising and marketing visuals for cell video games?
Do not forget that totally different folks play for various causes. And attempt to discover the participant’s motivation that works. After discovering at the very least one profitable motivation, you’ll efficiently promote a full pack of creatives. Use adequate guidelines till you already know for positive that this concept is performing. Lovely doesn’t imply profitable.
What’s a mistake you see lots of people make?
Lots of people attempt to absolutely copy their rivals as a result of they see their retailer and suppose “this recreation may be very profitable so it should work” You by no means know why the sport makes use of this or that asset and the way it performs and if their success is due to good retailer visuals or due to the large sum of money that they paid for that.
What was your greatest achievement?
My greatest achievement is constructing the visuals throughout half a 12 months that gave us 2 tens of millions downloads organically. Now I’m difficult myself to enhance our retailer web page much more as a result of we need to make the shop rank of our web page larger within the survival theme.
What do you suppose would be the way forward for cell recreation advertising and marketing?
In simply at some point, the typical cell consumer is uncovered to dozens and even a whole lot of advertisements. One thing that will catch their consideration is advertisements that actually communicate to them so I believe it’s user-centric kind of selling. Personalization will probably be extra necessary than ever.
Yow will discover Gladiators: Survival in Rome, the sport Karyna works on, on the Play Retailer and the App Retailer.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video advertisements, app retailer movies, and so forth.).
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