Pricey Santa,
Of all of the years, this yr, I believe we’ve all earned a bloody good Christmas. So, in true contrived promoting article style, the one factor I’m asking for this yr is a few Christmas promoting that isn’t a tangled mess of tinsel dross. I wish to be entertained and excited, not bored by manufacturers banging on about themselves, itemizing all their “AMAZING OFFERS” – or worse – aggressively attempting to be cool. Having had a give it some thought (and an excellent look on-line at what’s really on the market) I believe I do know what I would like.
So to leap into it, I’d actually like to see an advert for ASDA that makes use of Micky Bubbles in an sudden approach. Ideally he’d ship a surprisingly good efficiency as a extremely demanding boss-tenor who solely expects one of the best. I’d like to see him casually assessing all of the arduous work, and meals innovation that’s happening at ASDA towers forward of the festive season, with out all these gratuitous (and boring) in-supermarket pictures that no-one cares about. Simply don’t make him sing on the finish, everyone knows who he’s.
I’d additionally actually adore it in the event you might ship me an new advert for ALDI. That Kevin the carrot character actually may be very charming and I really like that he retains reappearing. BUT presently of yr we see an terrible lot of families-around-the-table and parents-in-the-kitchen SO please please please are you able to ship me one thing great, one thing enjoyable, and one thing that actually feels just like the magic of Christmas. Like a “Willy-Wonka-meets-Happiness-Manufacturing facility-by Coke” however for meals or one thing. Yeah, that’d be ace.
I do know it is likely to be a bit rogue, however I’d additionally actually prefer to see an advert that exhibits me an sudden Christmas advert. One which’s set at Christmas, that makes use of sudden imagery, that makes use of wit, humour and good casting, however doesn’t fall into the identical outdated tropes of over-styled folks in houses that don’t exist in the true world. I reckon Peroni could be an excellent contender, they’ve obtained all that beautiful Italian heritage and it’d be good to see a beer advert again on the telly that isn’t attempting to avoid wasting the world.
And will your advert making elves fail you, (as a result of they could all be as knackered as all of us are) please are you able to ship me a replica of that Coca-Cola quick movie Advert that Taikka shot a few years in the past. Y’know, the one with the offshore wind-farm, the little boat, the superb environments with questionable geographic sequencing, and the world well-known Christmas Coke-mobile and tear jerking twist on the finish. It felt Christmassy, it felt epic and it had a pleasant heat really feel to it with out attempting to ram Christmas merchandise down my chimney.
OK. Thanks Santa.
I’m off to make you some mince-pies, as a result of it’ll save a few quid and can preserve the youngsters quiet for an hour or so. I’ve obtained some first rate brandy left over from final yr that I’ll pass over for you. Simply stick it in your hip flask and put it aside for whenever you get dwelling. No-one needs to see Father Christmas drink driving.
Ben
Ben Middleton is CCO and co-founder at Creature
