Crosta & Mollica make an absolute assertion for its first-ever sponsorship of Channel 4 Meals and Cooking Inspirations.
Launching on eighth July 2023, UK-based Italian meals model Crosta & Mollica at the moment are proud sponsors of Channel 4 Meals and Cooking Inspirations. The previous runs throughout Channel 4’s streaming and linear platform, whereas the latter is featured on W and consists of MasterChef Australia.
After cracking this primary sponsorship, Crosta & Mollica will showcase genuine Italian meals.
Created by Milan-based inventive company Auge, the marketing campaign integrates a occurring Italian setting. In a scene, family and friends collect and revel in Crosta & Mollica-picked Italian meals. Moreover, these complimentary dishes embody pizza, aperitivo snacks, and gelato.
Rupinder Downie, lead of Channel 4’s Sponsorship and Industrial Partnerships, remembers the collaboration as a implausible manner of grabbing their target market. In an interview, Downie stated, “The hardly ever accessible Channel 4 Meals strand and W’s Cooking Inspirations ship a captivating collection of flavoursome content material. Subsequently, it completely enhances Crosta & Mollica’s scrumptious vary of genuine Italian meals. That’s why we’re honoured to welcome Crosta & Mollica as our new sponsors.”
Moreover, the Head of Advertising and marketing at Crosta & Mollica, Dean Lavender, expressed their sentiments relating to this new enterprise. Whereas speaking to the press, Lavender stated, “The brand new partnership with Channel 4 Meals is like beginning an thrilling chapter. This primary-ever Crosta & Mollica TV sponsorship will pave new methods. Subsequently, this strategic strategy will let Channel 4’s platform join with over 18M foodies throughout the UK. Therefore, showcasing our ardour for bringing individuals along with scrumptious Italian meals wrapped within the extremely distinctive Crosta & Mollica striped packaging.”
Channel 4’s award-winning business arm, 4Sales, supported the Crosta & Mollica sponsorship of Channel 4 Meals and Cooking Inspirations.
