Dude Wipes is encouraging males to drop their drawers to get the most effective clear for his or her butts within the first work from company of document Curiosity.
“Greatest Clear, Pants Down” makes use of an ’80s-style jingle to accompany comical scenes of males dropping their pants in public locations in an effort to indicate that the flushable wipe model is the easiest way to get your butt clear. It contains individuals driving pantsless on Segway scooters, a visitors cop working together with his pants down and a bunch of individuals dropping drawers in entrance of a nude statue at a museum.
The playful marketing campaign marks the unbiased company’s first built-in model work for Dude Wipes since being named its AOR in September 2022, and it reveals that the Mark Cuban-backed model is staking its declare as a high participant within the wipes class.
“Our model is all about enjoyable, light-hearted humor, so when Curiosity approached us with this angle, we thought it could seize the essence of our model completely,” Ryan Meegan, co-founder and CMO of Dude Wipes, informed Adweek.
Meegan continued that the jingle and music in “Drop Your Drawers” has been not possible to get out of their heads and that he and the company hope the identical holds true for shoppers as soon as they hear it.
“Greatest Clear, Pants Down” options two 30-second spots highlighting the numerous benefits of flushable wipes, making dry, conventional bathroom paper the butt of the joke. The anthem spot is a spoof on the upbeat CPG advertisements of the Nineteen Eighties. The spot insinuates that males’s hindquarters are so clear, exhibiting off their tighty whities is inspired.
The second spot, “Re-Studying to Wipe,” makes use of a classroom setting and cleverly organized pairs of balloons to deal with widespread questions and myths about flushable wipes. Chris Woods of Methodology & Insanity directed each spots.
“Each spots are the right mixture of our genuine Dude humor and on the similar time instructional on why moist Dude Wipes are a greater resolution than dry bathroom paper for a whole assured clear,” stated Meegan.
Whereas Dude Wipes goal males 18 to 44, the model additionally appears to attraction to ladies in the identical age vary who are sometimes the family’s main purchasers of hygiene merchandise.
A clear matchup of brand name and company
