To mark Good day Kitty’s fiftieth birthday, Japanese leisure firm Sanrio labored with inventive studio No matter Co. to launch a marketing campaign encouraging followers to bop with the pleasant feline via augmented actuality.
As a part of this marketing campaign, a Good day Kitty AR app is now obtainable to obtain without cost on iOS and Android gadgets. It permits folks close to Shibuya 109 in Tokyo, Huge Ben in London, the Eiffel Tower in Paris, Taipei 101 in Taiwan and the Empire State Constructing in New York to view Good day Kitty dancing close to every landmark in augmented actuality.
Good day Kitty followers world wide also can be a part of the celebration through the use of the marketing campaign’s “Good day Kitty Dance” filter on TikTok, which locations Good day Kitty onto the display screen via AR and causes her to bop to a brief music clip as a video is recorded. When utilizing the front-facing digital camera, Good day Kitty’s iconic pink bow is positioned on the individual’s head via AR.
Sanrio mentioned, “To rejoice the fiftieth anniversary of Good day Kitty, an AR filter has been created to satisfy Good day Kitty’s want to say ‘Good day’ to the world as soon as once more. We [want] the entire world to have the ability to take pleasure in and work together with Good day Kitty within the digital panorama via the AR filter.”
Sanrio will help the launch of the TikTok filter with an influencer marketing campaign in December.
