A sequence of teasers has seen Foo Fighters frontman Dave Grohl teasing his Tremendous Bowl spot for Diageo whisky model Crown Royal. (He’s apparently additionally a fan.)
In these teasers had been hints of the primary spot, which can run within the third quarter of the Huge Recreation after halftime.
The 30-second spot finds Grohl in a recording studio in entrance of a mixing board. He turns to the digital camera and says, “At this time, let’s thank Canada.” He then launches into a listing of the nice issues to return out of the Nice White North, beginning with music from artists together with Rush, Joni Mitchell, Oscar Peterson and Celine Dion.
Subsequent come heroes of comedy like Eugene Levy and Martin Brief.
From there, Grohl goes into thanking Canada for innovations one may not know come from that nation, together with peanut butter, the paint curler, the egg carton, the ironing board, the whoopie cushion and even soccer. The spot ends with Grohl in entrance of a purple Crown Royal flag saying, “Thanks, Canada.”
The advert was created by Anomaly and directed by Jake Scott of RSA Movies. The intention of the marketing campaign is to construct on the model’s six-year partnership because the official whisky sponsor of the NFL and its legacy of generosity.
The primary few teasers constructed up the Canadian thanks, with Grohl studying a listing of things however with out context.
One other reveals him saying “thanks” right into a microphone in a number of other ways.
