Droga replies, “Not piss lots of people off…No, I don’t know, I’ve at all times been stressed and curious. I’ve been fortunate that I’ve labored all over the world in numerous markets, which gave me immense alternatives to work with unbelievable individuals. And I simply love—going again to creativity, and fixing for individuals—I’ve at all times cherished that. I really feel like I’m chasing one thing. I believe for anybody who’s really artistic, there’s no ending line. You at all times need to be making, shaping, and creating. So, that’s what I’ve carried out, and I’ve discovered a candy spot the place individuals appear to love the work that I’ve carried out.”
Bryer follows that query with a query about how AI will influence creativity.
Droga replies, “Look, I believe lots of people are pessimistic, and assume AI is simply going to devour all the creativity. And I believe, under no circumstances. There’s no query that it’s going to wipe out or eviscerate a number of mediocre creativity. I don’t thoughts if the messy mediocre center disappears. Plenty of what AI and generative AI is able to might be higher than the typical factor shoved down individuals’s throats, and stuff like that. But when it makes issues quicker…it nonetheless is a instrument. Creativity is a difference-maker. There’ll at all times be room for creativeness and important considering. Expertise and AI are simply going to reinforce that. However we’ve got to struggle for it. We have now to earn our place. We want to ensure creativity touches and is related to individuals’s lives. We’re not going to take a seat on the sidelines. However, it ought to make it higher.”
On the conclusion of the interview, Bryer asks Droga in regards to the values and ethos at Accenture Track.
Droga replies, “We have to remedy earlier than we promote… In case your place to begin is ‘what are we fixing for patrons and shoppers?’ that adjustments the way in which you ideate and what you ship.”
