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HomeAdvertisingDeep pretend, deep influence: Orange and Marcel go viral with girls’s soccer

Deep pretend, deep influence: Orange and Marcel go viral with girls’s soccer


It appears to be like like a montage of the best-known French footballers of our time, as we see Mbappe and Griezmann performing skilful strikes that ship the crowds wild.

However it seems that the male gamers’ heads have been digitally imposed onto the our bodies of two of France’s prime feminine gamers, Delphine Cascarino and Sakina Karchaoui. The advert, by Publicis Groupe’s Marcel for crew sponsor Orange, has understandably gone viral.

All of it tallies with a latest examine from the College of Zurich displaying that the standard of males’s and ladies’s soccer is judged to be fairly related when the gender of the gamers is hidden.

It’s one other good instance of human creativity utilizing know-how for its personal ends. The AI international takeover remains to be a manner off.

MAA inventive scale: 7.5

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