I’ve drawn numerous cartoons concerning the tendency of entrepreneurs to wish to change every thing, all of sudden, and on a regular basis. There’s an outdated advertising truism that “entrepreneurs get uninterested in their promoting earlier than customers do.” The identical intuition to vary for the sake of change goes for each facet of selling, from logos to packaging to companies.
And but, there’s additionally a bent for entrepreneurs to get caught in a rut and comply with the identical playbook again and again out of behavior. This can also apply to each facet of selling.
I not too long ago stumbled throughout a helpful framework from HBR writer John Coleman that outlined strategic management as “the flexibility to carry two particular traits in stability: consistency and agility.”
John writes:
“If organizational leaders are merely constant, they danger rigidity. In altering environments, they will battle to adapt and will cling to outdated habits and practices till these practices turn out to be counter-productive, distracting them from the extra vital new work that must be finished…
“However simply as consistency can turn out to be rigidity, agility can turn out to be an absence of focus when it isn’t tempered by consistency…
“It’s within the mixture of consistency and agility that leaders turn out to be strategic.”
I believe the identical framework can apply to manufacturers and advertising. It’s in that mixture of consistency and agility that entrepreneurs turn out to be strategic as nicely.
Listed below are just a few associated cartoons I’ve drawn over time:
“If advertising saved a diary, this is able to be it.”
– Ann Handley, Chief Content material Officer of MarketingProfs
