Dentsu Artistic has parted methods with Paulo Fogaca as U.S. CEO, changing him with Abbey Klaassen, who was beforehand New York president of Dentsu Artistic.
Klaassen helped construct the present Dentsu Artistic, which launched in 2022. In her new position, she is going to lead artistic expertise and path within the U.S. Klaassen can be a part of Dentsu Artistic’s world and Americas govt management groups.
Fogaca was named U.S. CEO in December 2022 with a remit to solidify Dentsu Artistic’s imaginative and prescient, technique and positioning within the U.S., and increase development for the community and its purchasers.
Dentsu additionally promoted Laurel Flatt, who beforehand served as president of shopper management, west area for Dentsu Artistic U.S. A Dentsu assertion mentioned Flatt will “broaden her stewardship of purchasers from simply our Chicago hub and related markets to the New York hub purchasers” because the company’s chief shopper officer.
Because the president of Dentsu Artistic New York, Klaassen headed up the company’s model relationships throughout the board. Earlier than Dentsu Artistic was shaped, Klaassen was the New York president of 360i, Dentsu’s digital company, which was folded into Dentsu Artistic together with DentsuMB and Isobar.
“We’ve remodeled into an end-to-end artistic powerhouse that believes creativity just isn’t solely an promoting deliverable, but additionally a mindset and an method for fixing model and enterprise challenges,” Klaassen advised Adweek. “Momentum is excessive, and I’m honored to be a part of an unimaginable management crew. I proceed to be impressed by the expertise all through our group and couldn’t be extra excited for what the longer term holds.”
Previous to her company expertise, Klaassen was editor in chief at AdAge. She can be the vice chair of the board of administrators for the 4A’s.
Shoppers have mentioned that Klaassen brings new and insightful concepts and initiatives to the forefront, is element oriented, challenges pondering and is ready to join varied items of the puzzle to carry artistic options to the desk for manufacturers.
A continuous altering of the guard
Dentsu has had quite a few modifications to its C-suite over the previous couple of years, because the company went by an enormous companywide reorganization. The formation of Dentsu Artistic was orchestrated by two leaders who’re not with the company: CEO Wendy Clark and world chief artistic officer Fred Levron.
