In a world now dominated by social media and streaming platforms, advertisers should goal to entertain greater than ever to interact with audiences or else they are going to be ignored, say the vast majority of entrepreneurs in a brand new trade research. And but over half say that the inventive being produced isn’t entertaining sufficient to seize the eye and hearts of shoppers.
If there was one lesson discovered from the wave of marketer insights shared across the massively profitable launch of the Barbie film this yr, it’s merely that understanding what audiences need and the way they wish to be entertained will draw widespread consideration.
