Alex Hesz has u-turned on his proposed transfer to Dentsu, the place he was as a consequence of take up the function of world chief technique officer, and can as a substitute return to Omnicom as EVP chief technique officer.
Earlier than he introduced the Dentsu transfer in December 2021, Hesz had been international CSO of Omnicom’s DDB community, having moved up the ranks after becoming a member of an impartial adam&eveDDB ten years earlier. He left DDB in Could and was as a consequence of begin at Dentsu in just a few weeks.
The information comes after a shift in technique at each holding corporations. Dentsu is restructuring to deliver its Japanese and worldwide operations collectively, whereas Omnicom is focusing extra on holding firm management – opening up a world technique function for Hesz – whereas sustaining its key company manufacturers: DDB, BBDO, TBWA, PHD, and OMD.
As a part of Dentsu’s restructure, international CEO Wendy Clark misplaced her function. A former DDB Worldwide CEO, the charismatic Clark had been instrumental in bringing in a whole lot of expertise to the Japanese group.
Hesz made a pointed assertion: “I made the choice to hitch Dentsu Worldwide, the enterprise technique, geography and management had been key elements of my resolution. For the time being, all three essentially modified, and although my function on the newly mixed Dentsu would probably have been an thrilling one, it was not one which match with my perspective on the business’s course, in addition to my private and household life.”
Omnicom has introduced in different new management roles at holding firm stage, placing succession administration in place in addition to shoring up its holding firm credentials in step with its rivals. Daryl Simm was promoted to COO a 12 months in the past, Andrea Lennon was promoted to chief shopper officer, and Kathleen Saxton was recruited as chief advertising officer.
