As Department’s Senior Product Advertising Supervisor, Amanda Vandiver retains a finger on the heart beat of the cell tech business. She directs product positioning, buildings aggressive differentiation, and ensures buyer wants are met throughout Department’s many product choices. She makes use of her ardour for serving to others and her knack for storytelling (honed by years of theater and improv lessons) to make her work as a product marketer impactful.
Since beginning at Department in 2017, Amanda has been promoted thrice and labored throughout gross sales, advertising and marketing, and product. She even took a chance with one other firm within the cell house earlier than returning to Department. She attributes her success to a perspective that prioritizes studying at work as the primary type of objective setting and bringing enthusiasm and pleasure to all tasks huge and small.
What has your profession path seemed like at Department?
Jan 2017: Gross sales Improvement Consultant – Department
Becoming a member of Department for the primary time was so thrilling. I felt actually linked to what Department was doing: serving to apps discover their viewers and develop their enterprise. Department is important to connecting a product to the viewers who’s focused on it, and I used to be captured by that.
Being a Gross sales Improvement Consultant (SDR) at Department was one in all my favourite work experiences. I used to be the unique SDR when Department began to promote an enterprise resolution, and I obtained to construct the playbook. I outlined what being an SDR at Department appears like and doubled down on personalised, artistic outreach to get within the door with enormous names in cell. This led to a promotion to Account Govt (AE) in solely six months.
July 2017: Account Govt – Department
What I liked most about being an AE was getting a front-row seat to the challenges cell groups have been trying to overcome and serving to them notice an answer to cell fragmentation. I’ve fond recollections of visiting groups at TouchTunes and Underneath Armour. I additionally loved serving to additional domesticate relationships with cell specialists by moderating panels at enterprise advertising and marketing occasions throughout North America.
I’ve all the time been a folks particular person, a presenter. It comes naturally to me. As an AE at Department, I honed the power to match others’ power, perceive what kind of communication a scenario requires, and regulate my messaging to finest match the atmosphere and stakeholders. That talent has enabled me to do what I really like — current, talk, inform a narrative — in an simply digestible approach.
Jan 2019: Product Advertising Specialist → Supervisor – Department
My transition to product advertising and marketing took place after I observed some enablement items have been lacking and began making them myself. I constructed assets for the broader gross sales group, crafted by every part I used to be choosing up from business occasions, gross sales calls, and my ardour for storytelling. After doing this, I spotted I wanted to discover advertising and marketing much more. It seems that having a gross sales background whereas working in product advertising and marketing is a big asset. My eagerness to tackle the unknown, be resourceful, and hone my craft as a brand new marketer led to a promotion from Specialist to Supervisor.
Sep 2020: Product Advertising Lead – Radar
After nearly two years in product advertising and marketing at Department, I took a chance to steer product advertising and marketing for a smaller firm within the cell house. I used to be excited to study a brand new product suite, see the business from a brand new viewpoint, and develop my profession even additional.
Sep 2021: Product Advertising Supervisor → Senior Product Advertising Supervisor – Department
I used to be re-recruited by Department, enticed by what I felt I might nonetheless study right here. I dove into what had shortly develop into a booming product advertising and marketing group, and I obtained to carry tangential business experience and a wider perspective from my time with one other firm again to the Department group. Being promoted to Senior Product Advertising Supervisor, simply 5 months after returning to Department, validated my continued development and affect on the group.
What do you’re keen on about your job?
Past the truth that I’m constantly studying right here and dealing with stellar folks, my favourite a part of the job is translating one thing complicated right into a digestible format. I need issues to be relatable, so I really like taking one thing technical or complicated and making it thrilling for others.
How have you ever grown at Department?
I’ve had a front-row seat to so many sides of our enterprise and clients throughout many levels of development and have discovered from each second of it. Department affords help in figuring out the perfect experiences to achieve business experience after which ensures you’ve got entry to them. I’ve had each alternative to develop as a product marketer, whether or not it’s company-sponsored coaching or attending main business conferences, talks, and occasions.
In working cross-functionally and fielding requests throughout the group, Department has helped me study that the important thing to efficient prioritization is constructing belief in relationships. Via communication, delivering on commitments, and making folks really feel heard and understood, I could make powerful calls about whether or not or not one thing is price prioritizing.
Department has additionally contributed to my capacity to adapt and thrive in fast-paced, ambiguous environments, which has been extremely useful over the previous few years.
What motivates you?
I really feel most excited when I’m serving to somebody. in a roundabout way, and it’s essential to me that I ship nicely on my commitments . My roles at Department have all had a typical thread of fixing issues and serving to others do their jobs extra successfully.
It’s additionally actually thrilling to see one thing click on for somebody — be it a prospect or a brand new member of the group. This house can appear actually complicated, and with the ability to assist somebody attain their “aha” second is extraordinarily fulfilling.
How does Department domesticate a way of belonging for you?
From the highest down, there’s a tradition of all the time with the ability to attain out to anybody you need to speak to on the group. Nobody is simply too busy to present you two minutes and even an hour of their time that will help you study or acquire a brand new perspective. Individuals consider in making time to assist each other at Department.
What’s the perfect piece of recommendation you’ve acquired in your profession?
If you set your objectives, bear in mind to additionally set objectives for what you intend to study. If you begin to outline your success primarily based on the way you’re studying and rising, you’ll accomplish much more than a guidelines.
