Pablo’s third marketing campaign for DFS takes the “What’s your factor?” line into fantasy territory that includes clouds, lakes, mountains, butterflies, a cake and even goats to display that you are able to do no mistaken when selecting a settee.
All of it makes for enjoyable viewing, which is simply as effectively – DFS is taking on ITVX over the weekend, with an advert on the primary pre-roll of each viewing session, and many extra slots booked throughout England’s Rugby World Cup semi-final in addition to Gogglebox, Huge Brother, and on All4.
James Brewer, advertising director at DFS stated “This new advert, which I imagine to be the perfect but, evolves our perception that our properties needs to be a singular expression of who we’re and by demonstrating the depth and breadth of our vary, that DFS is greatest positioned to present clients each inspiration and confidence of their selections.”
Dan Watts, ECD at Pablo stated: “We’re so bombarded by different folks’s opinions these days, it’s straightforward to overlook our personal. However within the battle of selections ‘your factor’ ought to at all times win. It’s an incredible cut-off date to remind clients of this and to construct on the consistency of the DFS model platform.”
Since successful the DFS account from Krow in 2021, Pablo has achieved effectively with constructing the model. “What’s your factor?” is proving to be an adaptable and efficient message.
MAA inventive scale: 6.5
