Sports activities have a lifelong affect—and Nike and Dick’s Sporting Items realize it.
The manufacturers have now teamed up for the second part of Dick’s “Sports activities Change Lives” marketing campaign, with Nike partnering on the challenge for the primary time.
Relating to the scope, Nike and Dick’s have by no means collaborated on an advert marketing campaign of this scale, and the teams added 10 Nike and Jordan Model athletes to spotlight the methods sports activities have impacted life tales.
Sabrina Ionescu, Carmelo Anthony and Mike Trout headline three new 30-second spots, operating throughout linear, digital and social this week. Further spots, that includes A’ja Wilson, Alex Morgan, Athing Mu, Davante Adams, DJ Wagner, Najee Harris and Tatyana McFadden, might be launched within the coming weeks.
The marketing campaign was executed in partnership with company Arts & Letters. The primary part launched in March, focusing broadly on the supply of sports activities to deliver communities collectively.
Now, the second part highlights particular person athletic tales. For example, Ionescu, a star of the WNBA, tells the story of how her center faculty advised her to “go play with dolls” as a substitute of taking part in basketball.
“I hope this marketing campaign reminds viewers that younger ladies shouldn’t be put right into a field,” Ionescu stated.
In one other spot, MLB’s Trout talks about how he discovered to deal with failure.
The spots proceed the biggest marketing campaign in Dick’s Sporting Items’ historical past, which is centered across the firm’s seventy fifth anniversary.
“This collection takes an genuine, private take a look at how sports activities have modified the lives of a number of the world’s prime athletes, from cultivating group to unlocking confidence” Emily Silver, CMO of Dick’s Sporting Items, stated in an announcement.
