Nike is simply as bullish on the marketing campaign.
“Along with Dick’s, we’re on a mission to champion and encourage athletes of all ranges,” stated Chris Jones, vp of North America of Nike market companions, in an announcement. “Our shared dedication to creating a optimistic affect extends past the sport, and collectively we are able to make a distinction within the lives of all athletes.”
The businesses aren’t simply speaking the speak on the subject of investing in sports activities. As a part of the marketing campaign, every of the ten athletes will select a youth sports activities group to obtain $75,000 as a part of the 75for75 Sports activities Matter Grant—leading to greater than $5.6 million distributed in 2023.
Ionescu is donating her $75,000 to her basis SI20, which goals to make sports activities extra accessible to communities in want.
“It’s essential to be placing cash in the direction of offering equal entry for teenagers in sports activities. I began my basis as a result of I need to make a distinction in communities across the globe and grants like these assist us to offer alternatives for them they wouldn’t have in any other case,” Ionescu stated.
