Shark Week, hosted this 12 months by actor Jason Momoa, is diving into the deep finish on Discovery Channel with a slate of recent advertising companions.
Van Leeuwen, Crumbl Cookies, Australian Gold, Bark Social, Eventbrite, Ripley’s Aquarium and Valpak have all joined the annual occasion, going down from July 23 by means of July 29.
“Shark Week has been on the forefront of summer time leisure for 35 years, and our companion model alignments permit followers to expertise their love of the occasion on and off the display,” Karen Bronzo, CMO, US Networks Group, Warner Bros. Discovery, stated in a press release. “Social good is a crucial side of lots of the partnerships and helps the core mission of Shark Week, which is to have a good time these wonderful creatures and encourage viewers to delve deeper into their world.”
Returning companions embrace Southwest Airways, the American Purple Cross, Georgetown Cupcakes, MLB and Pooch Perks, in addition to non-profits Beneath the Waves and Oceana.
To have a good time 35 years of the annual programming occasion, Warner Bros. Discovery and the American Purple Cross partnered to advertise the theatrical launch of Meg 2: The Trench (coming Aug. 4) and for a blood drive occasion.
From July 17 to July 31, the Purple Cross is encouraging eligible folks to not be cold-blooded and donate blood, with volunteers receiving an unique Shark Week t-shirt whereas provides final. People who donate from July 12 to Aug. 12 will likely be robotically entered to win a “Seek for the Meg” prize, which features a three-night New York getaway with a personal shark diving journey at Lengthy Island aquarium.
Southwest Airways is again for its tenth 12 months as a companion, giving clients the possibility to look at free content material on flights by means of a Shark Week on-demand channel, in addition to a dwell feed from Discovery.
In the meantime, the MLB and Discovery as soon as once more teamed as much as carry the week’s mascot Chompie to MLB golf equipment throughout the nation for meet-and-greets, picture alternatives, promos on the massive display and co-branded merch.
Again at Georgetown Cupcakes, followers can get a brand new limited-edition Shark Week dozen cupcakes, made up of 4 Vanilla and Ocean Blue Buttercream, two Chocolate and Vanilla Buttercream, two Purple Velvet, two Salted Caramel Seaside and two Coconut Crème Cheesecake treats.
Moreover, Ubisoft designed a Shark Week in-game integration with Hungry Shark World and Hungry Shark Evolution, which incorporates themed load screens, tune-in pushes and equipment. And Pooch Perks, a canine subscription field, devoted July’s themed field to promote Shark Week.
