As a part of its Disney100 celebration, Disney launched Surprise of Friendship: The Expertise, a pop-up exhibition with interactive areas themed after basic Disney movies and character friendships.
At the moment open in London, the Surprise of Friendship expertise options 4 areas themed after motion pictures together with Alice in Wonderland and Lilo & Sew. Whereas the expertise has tangible components for guests to work together with, Disney additionally partnered with Snapchat’s Arcadia artistic studio to reinforce the expertise with augmented actuality options.
Friends can scan QR codes in every room to unlock themed augmented actuality experiences on their smartphones.
For example, within the Orchestral Oasis space, which is impressed by The Lion King, a Lion King masks and face paint are utilized to the customer’s on-screen look via augmented actuality. One other AR characteristic permits Sew to look alongside the person on their display screen.
“At Disney, we’re all the time listening to our audiences, and analysis and insights confirmed that younger adults need immersive experiences in actual life that they will share with pals to create magical and lasting reminiscences,” mentioned Nigel Cook dinner, vp of name commercialization and retail at Disney Client Merchandise, Video games and Publishing EMEA.
“For Surprise of Friendship: The Expertise, we needed to decide on tales that actually embody friendship. our library of characters, we had been drawn to these comedic duos like Lilo & Sew, Timon and Pumbaa, and in addition our basic characters Mickey and Minnie,” he added.
Extra companions activating round Disney’s one centesimal anniversary celebration embody Givenchy, Pandora and British retailer Primark.
Surprise of Friendship: The Expertise shall be on show in London via Could 21. It is going to be in Berlin June 9-18 and Paris June 30-July 9.
“We’re excited to accomplice with Disney to co-create a magical augmented actuality expertise that celebrates Disney’s iconic tales of friendship,” mentioned Resh Sidhu, Arcadia world director at Snap. “We will’t look ahead to friends to see the transformative energy of Snap AR as they create Disney characters and tales to life with their family and friends.”
