The Cannes Lions Worldwide Competition of Creativity has been on my bucket checklist ever since I began in advertising and marketing.
I’m right here for the primary time this week due to System1 — who I’ve recognized since their Brainjuicer days. They invited me to be a Marketoonist-in-Residence for the week, so I’m going to seize among the themes I discover as I wander the occasion.
That is the primary time that humor is a definite award class for the Cannes Lions, so if appears like a very good time to be right here, serving to poking a bit enjoyable at advertising and marketing and promoting.
One of many fascinating elements of the surroundings right here is the deafening stage of promoting to different entrepreneurs — and the trouble that manufacturers take to get seen and attempt to get individuals to their occasions. The yacht occasion and seaside occasion one-upmanship is especially entertaining to look at.
A pal from the Bay Space talked about to me the irony of touring all the way in which to Cannes to attempt to arrange conferences with different people who find themselves additionally primarily based within the Bay Space.
Mark Ritson is giving a session tomorrow on advertising and marketing effectiveness titled “Creativity shouldn’t be Sufficient.” Serious about the main focus of this discuss within the context of a lot advertising and marketing spend in Cannes was laborious to withstand parodying in a cartoon.
I’ll share a recap subsequent week, or you possibly can observe alongside through the week on my LinkedIn.
And right here’s one other cartoon I drew a couple of yr in the past on Cannes:
