First, a chunk of literary historical past. The phrase needle in a haystack is usually credited to the guide Don Quixote from the early 1600s (“needle is a bottle of hay”) however there’s additionally a Fujian proverb “To dive into the ocean, to really feel for a needle” that’s considered even older and will get to the identical level. The concept that it’s practically fruitless to blindly seek for a single small object when it’s positioned in an enormous container.
Okay, again to the VC content material advertising and marketing.
A number of years again I helped begin Screendoor, a fund that backs new enterprise corporations by hopefully being one in every of their earliest and largest supporters. Consequently I’ve seen a whole bunch of VC decks, all sure they are going to be among the many prime performers. Most methods are some mixture of innovation and greatest practices alongside the traditional 5 steps of enterprise investing: See, Choose, Win, Service, Exit. This publish is about ‘seeing.’
Along with hustle and one’s present community, I’m at all times interested by whether or not or not a ‘needle magnet’ is being constructed alongside the opposite efforts to seek out startups. What’s my needle magnet definition? Some power that pulls distinctive startups to you, straight or through intermediaries, in a privileged and sustainable trend. What are, in my thoughts, some examples of needle magnet methods that exist right now?
Content material Advertising and marketing of all Types: Social media presence, podcasts, weblog posts, How To manuals
Operating Workshops and Different Experiential Applications/Occasions: On management, discovering PMF, pricing and GTM, hiring, and so forth
People Outdoors of the Agency With Incentive to Supply For You: Scout Networks are Like Distributed Mini Magnets and we see all kinds of model right here. Individuals who can make investments with the corporations cash at arms size, bounties for sourcing a startup, small investments in different VCs which are upstream out of your agency.
and associated, of accelerating significance.
Information: Flip the needle magnet into needle radar, by pinpointing the placement of the needles.
So my normal recommendation is as you’re constructing a agency, take into consideration which magnets really feel proper to you and begin investing in them early. You’ll additionally have to tune the magnet over time in order that it pulls much less detritus – or a minimum of construct a fantastic sorting filter as a way to kindly decline/exclude different stuff which will get pulled in.
Don’t be afraid to experiment, don’t be afraid to strive one thing new – until you’re actually enthusiastic about podcasting and have a novel concept on break by way of the noise, it’s not price doing. Choose the magnet methods that are constant together with your model, stage, assets, and temperament.
There, some free ideas on magnets. Did I miss any classes?
GET ALL MY POSTS VIA EMAIL (first and free)
Bluesky has the JUICE, FOLLOW ME THERE -> https://bsky.app/profile/hunterwalk.com
