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Ditch Epics and Consumer Tales and Give attention to Outcomes | by Ant Murphy | Jul, 2023


From Initiatives > Epics > Consumer Tales to Outcomes > Alternatives > Experiments

FYI this was initially printed on my website as a part of my common publication. You’ll be able to learn it right here (no paywall)

After I’ve helped organisations turn out to be extra consequence/product oriented, most of the time, I’ve moved them away from ‘epics’ and ‘person tales’ and in the direction of issues like one-pagers, alternatives, hypotheses, and many others.

Why?

Just because they’re higher instruments for facilitating consequence considering and experimentation.

I’ve seen too many locations get caught in a perpetual hamster wheel arguing over what an Epic is? Epics vs Initiatives vs Consumer Tales? Who owns what? Who prioritises what? The place do they belong? and many others.

All that vitality and energy wasted to semantics actually. Think about if we put even half that effort into defining our outcomes, experiments, or understanding our customers?

If that is you, learn on since you may be much better off ditching them altogether!

A typical shopper of mine seems like this.

They’ve achieved the entire agile factor, typically they did an ‘agile transformation’ 2–5 years in the past and while they doing nice issues, they’ve a daily cadence, small groups and are releasing typically, they haven’t seen any important change in buyer outcomes and enterprise impression.

While agile will preach to examine and adapt and observe build-measure-learn cycles, many organisations are years into their agile transformations and are nonetheless struggling to place that into apply. Any inspection or suggestions loops are unstructured, yielding perception positive, however not the kind of perception that’s actually shifting the dial.

Recognising this they realise they’re caught on this planet of outputs, and must shift their focus in the direction of outcomes — however how?

As many people will attest to, one of many largest problem with such a shift is mindset and cultural change — one thing I’ve spent a few years unpacking and don’t fear I’m not going to make use of these phrases with out supplying you with an actionable approach to change them. In any case that’s the intent of the publish — an actionable information to shifting your organization from outputs to outcomes.

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