VCCP’s newest instalment within the long-running “Domino-oh-hoo-hoo” marketing campaign is a football-themed advert primarily based on a media placement concept that got here from Havas Media.
The “order now for half time” message is delivered by an “injured” participant, who begs the attending physio to order him a pizza. She obliges by yodelling “Domino-oh-hoo-hoo” into her walkie talkie, and the pair are seen tucking in at half time.
Harry Dromey, director of promoting at Domino’s, stated: “We have to let folks know that no one delivers like Domino’s, and we all know our target market are large soccer followers. With that temporary, Havas Media had the good concept for the media purchase a number of years in the past. I’m delighted with VCCP London for producing this new inventive that delivers the message and raises a smile.”
David Masterman, deputy ECD at VCCP, stated: “Everybody is aware of what most Premiership gamers are actually excited about within the first half; it’s a swift Domino’s within the dressing room at half time. So we gave the world of soccer simply what it wanted, some yodelling.”
Shot at AFC Wimbledon’s Plough Lane stadium, the advert will probably be seen on Sky Sports activities and TNT sports activities throughout Premier League, Champions League and Carabao Cup video games.
A intelligent advert created for a selected (however plentiful) media alternative. Good to see an in depth partnership between media and inventive, and the work ought to have an awesome ROI – it’s scheduled to run till 2025 and is prone to encourage numerous direct response from hungry viewers.
MAA inventive scale: 7
