VCCP’s “Domino-oh-ho-hoo” marketing campaign has been rumbling alongside for a few years now, and these new sponsorship idents give it a extra refined twist than previous efforts.
The company has created completely different variations to run alongside completely different programme genres together with wildlife documentaries, romance, crime and horror.
Harry Dromey, director of selling at Domino’s UK & Eire, mentioned: “We wish to maximize the return on funding from our Channel 4 and ITVX sponsorships. That requires sensible inventive. Testing has proven us customers are massive followers of the work. This set will assist us maintain top-of-mind within the aggressive, noisy takeaway advertising.”
David Masterman, deputy ECD at VCCP London, mentioned: “Model idents tend to fall a bit flat. They could be brief, however we needed to use the love and craft we put into our different comms, we imagine they are often each bit as partaking.”
Memorable and different, the idents could stand the repeat viewing that sponsorships inevitably demand.
MAA inventive scale: 6.5
