With negotiations already properly underway following a busy upfront week, Adweek is continuous its conventional postmortem sitdowns with the presenting advert gross sales chiefs.
NBCUniversal’s Mark Marshall and Fox’s Marianne Gambelli acquired issues began, and subsequent up is Donna Speciale, TelevisaUnivision’s president of U.S. promoting gross sales and advertising and marketing.
In contrast to most different presenters this week, TelevisaUnivision’s occasion featured a full roster of on-stage expertise, as the corporate shouldn’t be affected by the continuing Author’s Guild of America strike. Speciale opened up in regards to the new venue and her journey to Mexico Metropolis to study the artwork of fútbol—and why she turned the star of the present to assist educate entrepreneurs in regards to the Hispanic viewers.
The exec additionally defined why {the marketplace} may transfer slowly this 12 months and revealed if she truly scored a objective in opposition to the Mexican soccer legends she confronted off in opposition to in that upfront video.
This interview has been edited for size and readability.
Adweek: It’s been a number of days for the reason that presentation. Wanting again now, what are you proudest of?
Speciale: I believe we did an exceptional job actually bringing the Hispanic neighborhood and expertise and fervour and tradition of the Hispanic viewers to life. Lots of the purchasers felt the fervour and power of our firm, but additionally actually delivered to life what the Hispanic viewers is all about. It was plenty of training. Individuals understood how Hispanic audiences can develop their enterprise. I consider we confirmed that in a extremely—clearly entertaining—however succinct method.
Going into the upfront, what have been your high priorities this 12 months for the presentation?
One, the significance of the Hispanic viewers and the expansion potential for purchasers’ companies. Two, the expansion trajectory of Vix and the massive momentum that we’ve got had simply on this previous 12 months. Listening to from purchasers which have clearly been leaning into our viewers, and listening to from purchasers themselves on how a lot affect it has proven of their enterprise and having purchasers hear from different purchasers. And simply plenty of the brand new bulletins with all of our sports activities properties throughout the board with fútbol and soccer, which is basically thrilling. We’ve got gotten large suggestions that everyone was enthusiastic about the entire soccer bulletins that we made and the truth that we even have the Tremendous Bowl this 12 months.
