Wednesday, November 22, 2023
HomeMarketingDonna Speciale on Avoiding Strike-Associated Upfront Upheaval

Donna Speciale on Avoiding Strike-Associated Upfront Upheaval

Are you able to inform us something about early negotiations?
We discuss to our purchasers on an ongoing foundation. Discussions are occurring. Upfront is right here. It’s going to positively be a slower tempo, solely due to timing and folks simply not being prepared. However conversations are occurring and will probably be persevering with for some time.

What message did you need entrepreneurs to remove out of your presentation?
That ’22 was about transformation for us, and ’23 is about differentiation. [Pierluigi Gazzolo, CEO of Vix] speaking about Vix and all of the momentum that we’ve got, and the way hundreds and hundreds of hours in Spanish language is a really distinctive proposition that doesn’t exist in our market. We did an exceptional job of exhibiting how distinctive and totally different the Hispanic viewers is, and what an incredible progress driver it’s for entrepreneurs to ensure that them to develop their enterprise. Everyone left that one-hour present utterly leaning in. That was the objective.

Wanting again, is there something you would like you possibly can have performed in a different way?
No. We had standing room, so the one factor would perhaps be to have extra chairs. The venue acquired larger. We had large attendance. Everyone stayed for the reception. If I may have made the house somewhat larger so folks may have been sitting, but it surely was precisely what I needed to do.

You moved into a brand new venue this 12 months, Pier 36. How did that examine to final 12 months, and do you suppose you’ll keep?
To be decided. We went to Pier 36 as a result of we did want a much bigger house, and the truth that I had standing room, which is what occurred the primary time, we’ll see. It’s arduous to seek out venues that week as a result of plenty of them are taken, but it surely was an amazing house for us.

Will we see you and TelevisaUnivision again at upfront week subsequent 12 months?
We will probably be again. It’s actually vital for us. It’s our method of showcasing our viewers to our entrepreneurs, who will not be essentially immersed within the tradition on a day-to-day foundation. That is our one time to shine a light-weight on the Hispanic viewers, and we will probably be again.

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