Thursday, November 23, 2023
HomeMarketing AutomationDotdigital and Provenance associate for sustainable advertising options

Dotdigital and Provenance associate for sustainable advertising options


At Dotdigital, we’re dedicated to offering options that not solely empower your advertising efforts but in addition align along with your sustainability values. That’s why we’re excited to announce our new partnership with Provenance, a world chief in sustainability advertising know-how. By this collaboration, we goal to help retailers of their sustainability efforts and assist consumers make knowledgeable, environmentally pleasant decisions.

Partnering for sustainable advertising

Provenance is on a mission to offer shoppers the information they should make shopping for choices that profit each folks and the planet. Their modern platform helps retailers share credible, reliable social and environmental affect particulars the place it issues most – on the level of sale.

As the primary (and solely) carbon-neutral cross-channel advertising automation platform on the market, we’re an ideal match for Provenance’s values. We’re additionally ISO-14001 accredited – which suggests we meet the Worldwide Customary Organisation’s necessities for environmental administration techniques. This makes Dotdigital the go-to alternative for sustainability-minded manufacturers trying to cut back their carbon footprint.

Tink Taylor, Founder & of Dotdigital, mentioned it finest, “I’m all the time supremely impressed by the Dotdigital committees corresponding to DotGreen, DotDEI and DotWellbeing. It’s our workers’ voices who push initiatives like changing into carbon-neutral and ISO-14001 licensed ahead. And it retains Dotdigital striving for a extra optimistic affect socially and environmentally. We’re very proud to be the primary and solely carbon-neutral advertising automation platform.”

Jessi Baker, Founder & CEO of Provenance, added: “Collectively, we’ll assist firms on their path to sustainability, aiming for a future the place each buy helps folks and our planet.”

Working collectively for a greener future

Our partnership with Provenance is all about serving to shoppers make greener, extra sustainable decisions. We’re becoming a member of forces to help retailers which can be critical about their sustainability claims and environmental tasks. This implies serving to firms use advertising know-how that matches their mission and nudges prospects towards extra moral buying choices. Collectively, we’re paving the best way for knowledgeable, earth-friendly purchasing decisions. Preserve your eyes peeled for extra information, ideas, and insights about this thrilling partnership. As a crew, we’ll make an actual distinction for folks, the planet, and the world of digital advertising.

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