We’re delighted to announce that Dotdigital has been named “Finest SMB Advertising and marketing Automation Platform” within the 2023 MarTech Breakthrough Awards program. The celebrated worldwide annual awards program acknowledges standout advertising and marketing, promoting, and gross sales expertise from all over the world.
The mission of the MarTech Breakthrough Awards is to honor excellence and acknowledge the innovation, onerous work, and success in a variety of selling, gross sales, and promoting technology-related classes, together with advertising and marketing automation, buyer expertise, efficiency advertising and marketing AdTech, SalesTech, advertising and marketing analytics, content material and social advertising and marketing, cellular advertising and marketing and lots of extra. This yr’s program attracted greater than 3,500 nominations from over 19 totally different international locations all through the world.
Dotdigital beat some severe competitors to emerge victorious within the small and medium enterprise class.
“Dotdigital’s buyer expertise and knowledge platform harnesses the facility of buyer knowledge, powering engagement, conversion, and loyalty for SMBs as they develop and scale. The platform’s clever options empower customers to attach and ship memorable messages throughout e-mail, SMS, chat, push, social and extra,” stated James Johnson, Managing Director at MarTech Breakthrough. “When clients really feel as if they’re getting greater than only a services or products, they connect with a model. With Dotdigital, SMBs are in a position to supply clients a alternative that can finally make them develop a stronger emotional bond with their model.”
Our CEO, Milan Patel, was delighted to simply accept the award for Dotdigital.
“All the pieces we do is to present the shopper a greater expertise. That is completed by taking our shoppers’ contacts by means of the shopper journey to develop into model advocates. With quite a lot of personalised channels, we assist ship the proper message to the proper particular person on the proper time,” he stated. “We’re happy to be MarTech Breakthroughs’ ‘Finest SMB Advertising and marketing Automation Platform.’ Ongoing interactions between a model and a buyer are an indication the shopper is engaged. We’ll proceed to assist SMBs ship content material and experiences that add worth and create these significant engagements.”
The award acknowledges Dotdigital’s revolutionary buyer expertise and knowledge platform (CXDP) which connects first-party knowledge throughout advertising and marketing methods, surfacing insights and automating predictive cross-channel messages. The centralized knowledge hub showcases actionable insights that supply a transparent overview of buyer conduct, intent, most well-liked channels, and extra.
Our easy-to-use CXDP’s behavioral modeling delivers personalised buyer experiences pushed by knowledge. These real-time insights embrace zero-party knowledge, buy intent, and extra with Single buyer view (SCV).
What’s extra, our clever program builder additionally lets companies automate the shopper journey throughout e-mail, SMS, social media, and messenger, whereas cohort analytics helps optimize segmentation methods and uncover helpful, intent-driven segments which might be able to convert. AI can be used to hyper-personalize advertising and marketing through predictive analytics and product suggestions in actual time.
We need to thank the judges and group at MarTech Breakthrough for this award and sit up for persevering with to exceed buyer expectations as they ship personalised, data-driven experiences.
