As we bid farewell to 2023, it’s time to replicate on the unimaginable developments we’ve made all year long. With 4 main releases, we’ve continued to push the boundaries of selling expertise, empowering you as a marketer to attain greater than ever earlier than.
On this weblog, we’ll discover the highest 5 platform adjustments which have made essentially the most vital influence on entrepreneurs like your self throughout the globe. We’ll additionally focus on how they offer you the instruments to raise and improve your advertising and marketing in 2024 and past.
1. Revolutionizing advertising and marketing with WinstonAI™
WinstonAI, Dotdigital’s cutting-edge advertising and marketing intelligence engine, has been a game-changer for entrepreneurs in 2023. We launched it in Could and have been including new performance all year long. WinstonAI gives you with usable AI-driven insights, letting you make data-driven choices and optimize your campaigns in seconds.
By integrating generative AI into Dotdigital, we’ve made it accessible in your day-to-day work by offering you with customized inspiration when creating electronic mail and SMS campaigns, that may prevent an entire heap of time and preserve you centered.
It provides tips about bettering electronic mail tone, figuring out areas that want extra element, and highlights alternatives to make your campaigns much more partaking. WinstonAI may even enable you create higher topic strains and improve open charges, by offering three various options based mostly on knowledge out of your most up-to-date 25 electronic mail sends to determine what’s most interesting to your viewers.
WinstonAI additionally contains grammar and spell examine, streamlining the marketing campaign creation course of. This characteristic, constructed into the marketing campaign builder, scans content material throughout electronic mail, SMS, surveys, and pages and types, figuring out errors and providing options. By decreasing time spent proofing campaigns, you’ll be able to give attention to being extra artistic and strategic.
One other revolutionary characteristic of WinstonAI is the one-click electronic mail to SMS conversion which helps you adhere to the 160-character restrict for SMS. It analyzes textual content and gives a shortened model of your electronic mail marketing campaign. This lets you simply convert content material to SMS, aligning the copy and maintaining the core message entrance and heart. This cross-channel strategy is important for driving engagement and delivering seamless experiences.
The newest launch in November included the power to ask WinstonAI to rewrite messages based mostly on tone, shortening or increasing textual content, rephrasing, and together with emojis. This helps you tailor your message and tone to your viewers, in the end bettering marketing campaign efficiency.
WinstonAI is seamlessly built-in into the Dotdigital platform making it an indispensable device for busy entrepreneurs as we transfer swiftly into 2024.
In at the moment’s data-filled world, entrepreneurs are all the time looking out for tactics to convey every part collectively to higher perceive their clients and ship essentially the most customized expertise potential. That’s why we rolled out unified contact knowledge in September this 12 months, which helps you mix all of your buyer knowledge into one spot so you’ll be able to create extra joined up and related experiences to your clients.
Unified contact knowledge makes life simpler by bringing all knowledge collectively right into a single report, providing a complete 360-degree view of every buyer. With all of your contact knowledge in a single place, you’ll save effort and time, waving goodbye to handbook knowledge syncs or juggling a number of variations of buyer knowledge.
With an entire view of buyer knowledge, you’ll be able to create seamless cross-channel experiences, partaking clients on their most popular channels and guaranteeing a constant model presence all through their journey.
Let’s dive into some key use instances of unified contact knowledge:
- Have interaction along with your clients on their most popular channel: unified contact knowledge helps you pinpoint your clients’ most popular channel (whether or not that is electronic mail, SMS, or one other channel), so you’ll be able to attain out to them in the simplest means potential.
- Guarantee your clients get a tailor-made expertise: with unified contact knowledge, you’ll be able to guarantee automations you create in this system builder cater to your buyer’s preferences, which could possibly be electronic mail, SMS, or a mix of each.
- Create segments that embrace each electronic mail and SMS engagement knowledge: unified contact knowledge permits you to create segments that take into consideration each electronic mail and SMS engagement knowledge, supplying you with a extra correct image of your clients’ conduct.
As what you are promoting grows and evolves, your buyer knowledge sources will develop with it. Unified contact knowledge ensures that Dotdigital stays a future-proof platform, able to adapting to the altering wants of you and your group. By offering a single supply of fact for contact knowledge, we’ve enabled you to construct deeper connections along with your viewers and ship campaigns that resonate on a private degree.
3. Increasing communication channels with SMS and MMS
With its excessive engagement charges, SMS is an indispensable a part of a profitable cross-channel advertising and marketing technique.
On high of our already intensive SMS providing, this 12 months, we’ve added much more performance that may enable you get much more out of partaking along with your clients on SMS. We’ve added superior income attribution for SMS, which will provide you with beneficial insights into marketing campaign efficiency by monitoring each direct and assisted marketing campaign income. This complete understanding of every buyer’s journey and particular person marketing campaign influence is essential for optimizing campaigns and planning future advertising and marketing efforts.
We’ve additionally added the power to seize SMS choose in in the course of the checkout course of to assist you to capitalize on cell buying habits. By providing your clients the choice to offer their cell numbers throughout checkout, you’ll be able to purchase extra opted-in contacts to ship them tailor-made cell provides, reductions, and preserve clients knowledgeable all through your complete buy course of. This results in larger buyer satisfaction and stronger model loyalty.
As well as, we’ve launched superior personalization which lets you create extremely focused and customized SMS content material utilizing liquid, a versatile and dynamic markup language. This ends in higher engagement, improved conversion charges, and a extra seamless buyer expertise.
For North American audiences, we’ve launched MMS (Multimedia Messaging Service). MMS lets you ship visible messages, resembling photos and gifs, to your clients and is confirmed to reinforce cell engagement and conversions by 41%.
The significance of SMS and MMS in advertising and marketing can‘t be overstated. As cell gadgets proceed to dominate the way in which customers store, entrepreneurs should embrace these channels to remain related with their clients and ship customized and interesting messages.
Dotdigital’s newest functionalities and enhancements in SMS and MMS give you the instruments that you must elevate your advertising and marketing methods and drive success properly into the long run.
4. Enhancing buyer experiences by way of UI, UX, and API enhancements
All through 2023, we launched vital visible enhancements to the Dotdigital platform aimed toward saving you time and making your life simpler. These enhancements have been pushed by your suggestions and designed to streamline the platform, making it extra environment friendly and user-friendly.
Our up to date navigation provides you a extra seamless expertise, with all channels now consolidated beneath one marketing campaign part and a brand new viewers space for managing contacts, segments, personas, and extra. The analytics part has been revamped for simpler entry to reporting, whereas the brand new join space caters to all of your knowledge necessities.
Moreover, marketing campaign administration instruments have been improved to simplify day-to-day duties, resembling marketing campaign replies, sign-off processes, and marketing campaign tags administration. These adjustments allow you to save lots of time and give attention to creating partaking campaigns.
One in every of our clients’ favourite options we’ve launched is the marketing campaign warmth maps, which gives a visible illustration of electronic mail engagement. By utilizing a site visitors mild system to point click on charges, you’ll be able to optimize your electronic mail content material placement to maximise engagement. This beneficial perception lets you refine your emails and drive higher future outcomes.
The acquisition of Recent Relevance in September additional enhanced the platform’s capabilities, and to assist our joint clients, we developed the power to change between accounts seamlessly. This integration streamlines the person expertise and promotes environment friendly workflows.
These enhancements to our platform are essential so that you can adapt to the ever-changing advertising and marketing panorama. By offering a extra environment friendly, user-friendly platform, we’re empowering you to create simpler campaigns and drive higher outcomes, each now and sooner or later.
5. Strengthening integrations and partnerships
Having knowledge collectively in a single place is among the most essential priorities for entrepreneurs. When all of your knowledge is in a single spot, it may be simply mixed to create highly effective and actionable insights that you simply wouldn’t have had in case your knowledge have been siloed. That’s why, this 12 months we’ve continued so as to add extra integrations into our platform to allow you to join as simply as potential, so you’ll be able to have way more ‘aha’ moments.
In September, we launched our new Join space so you’ll be able to simply handle your knowledge and integrations in a single handy location, guaranteeing you’re arrange for fulfillment. The Join space homes all your knowledge together with perception and commerce knowledge and allows you to join digital advertising and marketing channels, and an enormous array of integrations, together with each self-serve and verified partner-built ones.
Over the previous 12 months, we’ve added greater than 30 in-house integrations together with eStar, Marketplacer, Commercetools, Gorgias, and Netsuite Oracle, bringing the overall variety of integrations to over 150.
This 12 months, we additionally launched the power to create extra partaking and customized campaigns by way of using branded dynamic app blocks. These new blocks can be found as drag and drop in EasyEditor and assist you to simply incorporate third-party content material into your emails and touchdown pages with none coding required.
This not solely helps you get extra out of their current martech stack but additionally reduces unsubscribe charges out of your clients, as they’ll obtain extra related and customized content material.
These high 5 launch components from 2023 are simply the tip of the iceberg of what was launched to Dotdigital clients in February, Could, September, and November. These developments empower you to raise your advertising and marketing methods and obtain higher ends in 2024 and past.
To profit from these improvements and improve your advertising and marketing efforts, log in to your Dotdigital account and discover the brand new options at the moment. Alternatively, get in contact along with your Buyer Success Supervisor to see how one can improve your advertising and marketing in 2024 and past.
If you happen to’re not a Dotdigital buyer but, you’ll be able to uncover how Dotdigital’s cutting-edge advertising and marketing expertise can remodel what you are promoting. Request a demo and expertise the ability of Dotdigital’s platform for your self.
