2024 was a giant 12 months for Dotdigital, as we celebrated our twenty fifth birthday. And it was a busy 12 months of recent releases, as all the time. On this weblog, we’ll recap among the newest enhancements we’ve launched to assist entrepreneurs create unforgettable buyer experiences this 12 months and past.
Making cellular messaging as straightforward as electronic mail
Cell advertising and marketing is a vital component of any cross-channel advertising and marketing combine. This 12 months we offered entrepreneurs extra instruments to achieve their clients extra successfully on their favourite gadgets.
It may be onerous to search out the right message in 160 phrases. That’s why we rolled out the WinstonAI options you already know and love for electronic mail out to SMS, too. To avoid wasting time when creating an SMS marketing campaign, you now have the choice to have WinstonAI carry out a spelling and grammar test, add emojis, rewrite your copy in a distinct tone, and shorten or lengthen your copy.
SMS personalization leaped ahead with the introduction of Liquid script, a versatile and dynamic markup language that permits creating extremely personalised and focused content material in SMS campaigns. Now, you need to use Perception information like order and reserving particulars to create extremely personalised experiences going far past fundamental contact information.
Our MMS performance formally launched for purchasers in the US and Canada, delivering spectacular outcomes. Firms like ScentAir reported a powerful ROI of 28:1 on when utilizing MMS. MMS presents varied advantages, comparable to enhanced engagement with multimedia content material, larger conversion charges, improved model recognition, and a greater buyer expertise.
We additionally improved present integrations with the likes of Adobe Commerce, Hyvä themes, Zapirt, and Microsoft Dynamics to make cellular syncing as seamless as electronic mail.
And we’re not stopping there. To assist entrepreneurs construct deeper connections by way of cellular messaging, be careful early subsequent 12 months for full particulars of our native WhatsApp functionality. This may embody self-service marketing campaign administration, two-way chat, user-friendly modifying, and way more.
Seamless cross-channel personalization
Our Contemporary Relevance platform provides you entry to all the instruments you would ever want to make sure that the journey of a prospect or buyer is extremely personalised and interesting throughout internet and electronic mail.
It permits you to create a personalized expertise in your viewers earlier than you even know their title, by leveraging their habits, location, climate, and worth preferences.
With the Superior Personalization pack, Dotdigital clients can entry this highly effective performance extra simply than ever:
- Countdown timers to assist add urgency to your promotions and limited-time presents to encourage speedy motion.
- Climate instruments to permit much more personalised electronic mail content material based mostly on real-time climate situations within the recipient’s space.
- Web site easy-editor to rapidly and simply customise your web site’s look, format, and messaging.
- Picture personalization supporting the supply of tailor-made photographs reflecting particular person preferences, contributing to an attractive visible expertise.
- Superior popovers which improve the consumer expertise with personalised pop-over messages and banners.
- Superior product suggestions, offering customers with extremely related product strategies to spice up conversions and gross sales.
Shopper expectations are larger than ever, so it’s vital that you just attain them on their most popular channels.
Our give attention to integrating with extra platforms and channels continued all through 2024, with quite a lot of new integrations together with LinkedIn and TikTok.
Maximizing the potential viewers attain on social media platforms is significant for a profitable advertising and marketing technique. Dotdigital’s integrations with LinkedIn Lead Gen Types and TikTok allow you to create extremely personalised campaigns to maximise your ROI.
With LinkedIn Lead Gen Types, you possibly can simply seize leads by pre-filling LinkedIn profile data, leading to excessive conversion charges as a result of detailed, company-related information offered. Our integration allows seamless syncing of those leads with Dotdigital, so you possibly can observe up and drive conversions by way of focused campaigns.
The TikTok integrations opened up potentialities to interact with over 1 billion customers worldwide. With the TikTok leads integration, useful leads will be robotically synced from TikTok to Dotdigital and segmented based mostly on consumer pursuits. Our TikTok viewers retargeting function permits you to create hyper-personalized adverts by syncing and concentrating on your most engaged Dotdigital contacts, optimizing your TikTok advert spend.
We additionally rolled out new methods that will help you interact your clients on no matter channel you favor. With self-service webhooks, you possibly can programmatically push information from Dotdigital to different platforms to create your personal bespoke buyer journey, whether or not that’s to your CRM or to gas a junk mail marketing campaign.
Sharpen your abilities with the Dotdigital Academy
Acknowledging the ever-increasing calls for on entrepreneurs, we launched the Dotdigital Academy to empower our clients to remain on prime of trade traits and enhance their total advertising and marketing abilities. This studying platform covers a variety of on-demand matters, from marketing campaign creation and automation to analytics and trade greatest practices.
The Dotdigital Academy permits you to study at your personal tempo and presents programs tailor-made to your particular wants and pursuits. Whether or not you’re a newbie seeking to improve your advertising and marketing prowess or an skilled skilled looking for to refine your abilities, the Academy has the sources that will help you excel.
As we frequently broaden the Academy with new programs and certifications, you possibly can keep forward and unlock your full potential as a marketer.
What’s subsequent?
Our product workforce is busy as ever engaged on new methods to assist entrepreneurs obtain extra by way of their cross-channel advertising and marketing campaigns in 2025. As all the time, yow will discover particulars of our upcoming launches on our public going through roadmap. We’re excited to work collectively and be a part of your success in 2025 and past.
Keep tuned for extra updates.
