DPG Media switches to Monetize Advert Server
DPG Media is the biggest media firm within the Netherlands, boasting a portfolio of nationwide, regional, and native manufacturers that try to tell and entertain its readers.
The seek for tech stack transparency, high quality, and effectivity
After its acquisition of Sanoma Media Netherlands, DPG Media was reevaluating its advert expertise stack, embarking on the enterprise of switching its advert server of document. After a company-wide planning and evaluation effort, DPG Media selected Microsoft Promoting’s Monetize Advert Server for its transparency, quality control, provide publicity alternatives, and integration flexibility. Shifting to Microsoft Promoting helped open the door to considerate reexamination while offering the instruments to set itself up for sustained success.
Prioritising future progress and adaptability
DPG Media used Monetize Advert Server’s versatile object hierarchy to allow it to develop a brand new construction for placement teams and advert unit naming, leaning closely on using key-value pairs. This helped to raised future proof DPG Media’s stock group, getting ready for scale while remaining nimble to accommodate modifications.
To form and increase our digital promoting technique we discovered a great match with Microsoft’s Monetize Advert Server. The open nature of each the expertise and collaboration allowed us to boost our digital promoting merchandise.
— STEFAN HAVIK, GENERAL MANAGER DPG NETWORK AND CDO, DPG MEDIA
As part of its reevaluation course of, DPG Media took the chance to rethink its monetisation technique, eager to elevate offers of their monetisation combine. Monetize Advert Server’s expanded offers capabilities allowed DPG Media to broaden its offers technique past the constraints of the earlier advert server. DPG Media might now execute extra offers with higher effectivity and activated round 1,600 personal offers. The brand new technique noticed constructive outcomes, enabling a shift in the direction of offers as an essential income supply.
Microsoft helped us diversify our portfolio with three new merchandise that yielded us 14% of complete income.
— JELLE DOORNBOS, PLATFORM MANAGER, DPG MEDIA
Now that DPG Media had its stock framework and monetisation methods in place, it was time to consider optimising income. Demand administration controls allowed DPG Media to wonderful tune their yield, setting particular pricing and precedence preparations by demand companion. The accompanying reporting helped with gross sales scheduling and supplied perception into alternative prices for future changes.
Switching to Monetize Advert Server has afforded us all kinds of advert serving and yield administration instruments. We now have extra management, the flexibleness to implement modifications, and save time for our staff total.
— ANNIEK SWILLENS, DIRECTOR OF TECHNOLOGY, YIELD, AND SERVICE, DPG MEDIA
Final, however actually not least, it was vital that every day operations run easily. Monetize Advert Server’s line-item configuration instruments made it potential for DPG Media to incorporate a number of concentrating on parameters per marketing campaign, like gadget allocation and viewers. This decreased the road objects needed for every marketing campaign from 5 to at least one, liberating up inside sources beforehand dedicated to monitoring pacing and efficiency for the additional line objects.
The outcomes
Since DPG Media’s profitable migration to Monetize Advert Server, it has:
- Launched three new advert merchandise accounting for 14% of complete income.
- Consolidated marketing campaign line objects by 5x, bettering effectivity and saving time.
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