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Dyson has revolutionised the hair care trade with its modern merchandise just like the Airwrap, setting a brand new customary for tech-driven styling instruments. Whereas beforehand recognized for vacuums and air purifiers, Dyson has now expanded its choices to incorporate hair care merchandise, additional disrupting the market and difficult rivals to innovate.
As well as, the model has launched its first-ever hair care merchandise, the Chitosan Pre-Model Cream and Put up-Model Serum, designed to enhance its current air-styling instruments. Formulated with chitosan, a pure ingredient derived from oyster mushrooms, these merchandise strengthen and shield hair with out leaving it stiff.
Moreover, they function triode know-how, which supplies versatile maintain and prevents frizz, even in humid climate.
Moreover, the Chitosan Pre-Model Cream reduces frizz, enhances shine, and protects hair from warmth injury. When utilized to damp hair, it supplies nourishment with a mix of pure oils and beeswax. The cream is appropriate for all hair sorts, and completely different formulation are accessible to cater to numerous textures and conditioning wants.
The Put up-Model Serum protects hair from humidity and maintains kinds for as much as 12 hours. It comprises amino acids to restore broken hair and hyaluronic acid to moisturise. This serum fits all hair sorts, together with coloured and chemically handled hair.
Amy Johnson, head of training, said, ‘We intention to simplify the styling course of. Extreme product use can injury hair and trigger kinds to deteriorate. Dyson’s concentrated method permits for exact software, minimizing over-styling threat and making certain constant outcomes.
Subsequent, the model has launched new hair care merchandise and unveiled an up to date model of its Airwrap styling instrument. The brand new Airwrap options personalised settings for a extra tailor-made styling expertise.
The Airwrap i.d. is a brand new styling instrument that connects to the MyDyson app to supply personalised curling suggestions primarily based on person preferences. The app analyses hair sort, size, texture, type retention, talent degree, and styling objectives to create a custom-made three-step routine. Priced at $599, the Airwrap i.d. will likely be accessible in a number of colours.
Dyson has launched three new attachments for its Airwrap styling instrument: a conical barrel for creating tighter curls, a Wave + Curl diffuser for enhancing pure waves and curls, and a Blade concentrator for smoothing hair with a targeted airflow.
Dyson’s Chitosan Pre-Model Cream and Put up-Model Serum will likely be accessible on Dyson’s web site beginning Thursday, with a launch on Sephora’s web site in August. The Airwrap i.d., together with its new attachments, may even be accessible on Dyson’s web site starting August 26.
In a market the place innovation is vital, Dyson continues to set the tempo with its newest hair care and styling merchandise. Because the model expands its choices, shoppers can look ahead to much more groundbreaking instruments that mix cutting-edge know-how with glossy design, holding Dyson on the forefront of the wonder trade.
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