2022 was one other nice 12 months for electronic mail advertising and marketing. Final 12 months, 40 billion individuals used electronic mail every day. What’s extra, over 80% of firms make the most of electronic mail advertising and marketing to achieve and hold clients.
With electronic mail advertising and marketing software program being the second most used software, it’s for sure that electronic mail advertising and marketing has not solely confirmed to be efficient however it’s performed an enormous function in getting manufacturers nearer to their potential purchasers and clients final 12 months.
Nevertheless, with so many instruments out there to select from, how can entrepreneurs ensure they’re selecting an answer that’s proper for his or her wants? Let’s do an electronic mail advertising and marketing software program comparability and take a look at a number of the hottest electronic mail advertising and marketing software program used final 12 months. We’ll examine every platform by prices, options, and ease of use.
Let’s dive in!
7 Most Standard E mail Advertising and marketing Software program in 2022
1. Benchmark E mail
Naturally, we’ve to incorporate our personal electronic mail advertising and marketing platform: Benchmark E mail! It’s a complete electronic mail advertising and marketing software designed to supply customers with what they should create and handle profitable electronic mail advertising and marketing campaigns.
Is there a free plan?
Sure! Benchmark E mail gives a Free plan that permits customers to retailer 500 contacts and ship as much as 3,500 emails a month.
What are the opposite package deal choices and costs?
- Lite: Begins at $9.99/month
- Professional: Begins at $15/month
- Enterprise: Customized pricing
What about electronic mail templates?
With Benchmark E mail, you’ll be able to simply create stunning emails utilizing templates and ship them out to your contact lists. The broad number of responsive electronic mail templates will be simply personalized with our drag-and-drop editor. The platform additionally gives superior options similar to advertising and marketing automation, permitting you to simplify your whole electronic mail advertising and marketing course of while rising engagement out of your subscriber base.
How can customers develop their electronic mail record?
Benchmark E mail gives a number of options to assist customers develop their electronic mail record, similar to signup types, social media integration, record segmentation, and a touchdown web page creator. Benchmark E mail’s Shopify Sync permits eCommerce customers to sync their Shopify retailer to allow them to ship emails to a wider community, together with their Shopify clients.
Why Benchmark?
The user-friendly platform makes it simple to create and handle campaigns, with complete analytics to measure success. Moreover, the superior advertising and marketing automation permits customers to create automated processes similar to welcome emails, reminder emails, and different customized messaging. Benchmark E mail gives record administration, analytics and reporting, autoresponders, and A/B testing.
With Benchmark E mail, sustaining wholesome deliverability and sending status is less complicated than ever. Our Good Sending function removes inactive emails from sends so you’ll be able to give attention to engaged, subscribers. You’ll be able to re-add these subscribers later for re-engagement campaigns.
Ever expertise author’s block? Benchmark E mail’s AI-generated Good Content material, powered by OpenAI, the analysis agency behind ChatGPT, does the content material creation for you. All you must do is present a immediate, and Good Content material gives you with contemporary electronic mail copy to make use of in your outreach.
Who ought to select Benchmark?
Benchmark E mail is good for small companies or enterprises trying to get began with electronic mail advertising and marketing. It gives an all-in-one electronic mail advertising and marketing answer with an intensive record of options and plans to suit any finances. The benefit of use makes it the right answer for companies that don’t have a big advertising and marketing workforce or the bandwidth to spend time studying new software program.
2. Sendinblue
Sendinblue is a cloud-based electronic mail platform that helps companies communicate with their clients by advertising and marketing campaigns and permits firms to design automated buyer journeys primarily based on person exercise.
Is there a free plan?
Sendinblue does certainly supply a free plan which incorporates as much as 300 emails/day and limitless contacts.
What are the opposite package deal choices and costs?
- Lite: Begins at $25/month
- Premium: Begins at $65/month
- Enterprise: Customized pricing
What about electronic mail templates?
Sendinblue has a wide range of electronic mail templates out there to select from, or customers can design their very own. There are additionally pre-made drag-and-drop content material blocks so customers can shortly create professional-looking messages with out having any coding information.
How can customers develop their electronic mail record?
Sendinblue has a number of options designed to assist customers develop their electronic mail lists, together with signup types and integration with third-party web site instruments similar to Fb Lead Advertisements and Shopify. Customers can simply import contacts from a CSV file or sync the record instantly from one other platform. Moreover, Sendinblue has an API that permits builders to combine different apps with it for extra performance.
Who ought to select Sendinblue?
This platform is finest fitted to small-to-medium-sized companies that need an all-in-one answer for managing their on-line communication wants with complete advertising and marketing automation capabilities.
3. Energetic Marketing campaign
ActiveCampaign is an electronic mail advertising and marketing service with highly effective instruments similar to segmentation, automation, A/B testing, contact scoring, and reporting, serving to companies to take advantage of out of their electronic mail campaigns.
Is there a free plan?
No, however they provide a free trial.
What are the opposite package deal choices and costs?
- Lite Plan: Begins at $29/month
- Plus Plan: Begins at $49/month
- Skilled Plan: Begins at $149/month
- Enterprise: Customized pricing
What about electronic mail templates?
ActiveCampaign gives a number of electronic mail templates that customers can customise with their very own branding or content material. It additionally gives customers the flexibility to design emails utterly from scratch utilizing its drag-and-drop electronic mail editor.
How can customers develop their electronic mail record?
ActiveCampaign additionally gives integrations with a whole lot of third-party apps, similar to Salesforce, Shopify, Zendesk, and extra so clients can simply join their different enterprise methods with ActiveCampaign. In addition they supply touchdown pages and web site types.
Who ought to take into account ActiveCampaign?
This platform is finest fitted to small to medium-sized companies in search of an electronic mail advertising and marketing service with highly effective automation capabilities with integration choices.
4. Mailchimp
MailChimp is an electronic mail advertising and marketing service that permits customers to ship out and optimize their emails, handle subscriber lists, monitor efficiency metrics, and extra.
Is there a free plan?
Sure. MailChimp’s free plan contains options similar to customizable templates, electronic mail automation, and reporting instruments.
What are the opposite package deal choices and costs?
- Necessities Plan: Begins at $13/month
- Customary Plan: Begins at $20/month
- Premium Plan: Begins at $350/month
What about electronic mail templates?
MailChimp gives a whole lot of professionally designed electronic mail templates so customers can create stunning campaigns with ease. Moreover, they provide versatile design choices like including pictures or customizing colours and fonts, making it simple to create emails that match a model’s feel and look.
How can customers develop their electronic mail record?
To develop electronic mail lists, MailChimp gives useful options similar to signup types, touchdown pages, pop-ups, and integrations with social media platforms like Fb and Twitter.
Who ought to use MailChimp?
This platform is good for companies of all sizes in search of an all-in-one electronic mail advertising and marketing answer at an inexpensive worth level.
5. Fixed Contact
Fixed Contact is an electronic mail advertising and marketing and automation service designed to assist companies of any measurement attain their clients and prospects with focused, customized campaigns.
Is there a free plan?
No, however they provide a free trial.
What are the opposite package deal choices and costs?
- Core Plan: Begins at $9.99/month
- Plus Plan: Begins at $45/month
What about electronic mail templates?
Fixed Contact gives tons of electronic mail templates and has a drag-and-drop electronic mail editor, all mobile-responsive.
How can customers develop their electronic mail record?
You’ll be able to create sign-up pages and touchdown types to trace subscribers in your web site. Make the most of Fixed Contact’s Google Advertisements migration and social media instruments to develop your record out of your advert campaigns.
Who ought to use Fixed Contact?
This platform has a spread of highly effective options that make it splendid for advertising and marketing groups that need to take their digital advertising and marketing efforts to the subsequent degree. In addition they supply lead gen and CRM packages at prime greenback, which can be splendid for bigger companies and groups with bigger advertising and marketing budgets.
6. Marketing campaign Monitor
Marketing campaign Monitor is an electronic mail service with an intuitive drag-and-drop editor and complete real-time analytics.
Is there a free plan?
No, however they provide a free trial.
What are the opposite package deal choices and costs?
- Fundamental Plan: Begins at $9/month
- Limitless Plan: Begins at $29/month
- Premier Plan: Begins at $149/month
What about electronic mail templates?
Marketing campaign Monitor gives pre-designed electronic mail templates that customers can customise with their very own content material and pictures. Moreover, they provide an intensive library of customizable HTML templates to create stunning emails from scratch.
How can customers develop their electronic mail record?
The platform additionally options various instruments to assist customers develop their electronic mail lists, together with signup types, integration with a spread of third-party apps, and API entry for creating customized options.
Who ought to think about using this answer?
Marketing campaign Monitor is a superb alternative for companies of all sizes inside the company, retail, non-profit, and leisure sectors in search of a scalable solution to develop their electronic mail advertising and marketing over time.
7. GetResponse
With GetResponse, you’ll be able to simply construct professional-looking emails, customise your topic traces and content material to suit your model identification, and section contacts into goal audiences for customized messages.
Is there a free plan?
Sure. The free plan for GetResponse permits 2,500 emails monthly, in addition to a single touchdown web page.
What are the opposite package deal choices and costs?
- E mail Advertising and marketing Plan: $13.24/month
- Advertising and marketing Automation Plan: $41.12/month
- eCommerce Advertising and marketing Plan: $82.94/month
What about electronic mail templates?
GetResponse gives a wide array of professionally-designed electronic mail templates together with an intuitive drag-and-drop editor, permitting you to simply create stunning and efficient emails.
How can customers develop their electronic mail record?
GetResponse contains instruments for record constructing, similar to signup types, Fb adverts campaigns, and webinars.
Who ought to use GetResponse?
This can be a nice electronic mail advertising and marketing platform for small companies, entrepreneurs, freelancers, and businesses.
2022 was a record-breaking 12 months for electronic mail advertising and marketing, and 2023 will comply with swimsuit. Ensure you’re selecting your electronic mail advertising and marketing software program properly, and if wanted, use this information for help. When you’d prefer to be taught extra about Benchmark E mail and what our software has to supply, join a free plan immediately!
