Immediately marks a big day within the lifetime of E-mail on Acid. Again in September, we introduced we had entered an settlement to be acquired by Sinch. Since then, we’ve been patiently ready for the deal to shut. And now, it’s lastly right here – in the present day, we formally develop into a part of the Sinch household!
We’re e-mail geeks by and thru so the thought of bringing e-mail perfection to a wider viewers is thrilling for us. And naturally, the sensation is mutual: Sinch brings extra communication channels, which is able to give e-mail senders a a lot simpler path to go omnichannel and undertake extra messaging APIs. Don’t fear – we are going to proceed to dwell and breathe e-mail by and thru. The E-mail on Acid product you already know and love will function as a standalone model, and our group stays laser-focused on serving to you get higher outcomes by pre-deployment e-mail testing.
For those who’re fascinated by including new channels to your communications technique, although, we expect you’ll be excited to listen to concerning the prospects this new chapter will present.
The way forward for buyer communications
For the Pathwire portfolio, together with Mailgun, Mailjet, and E-mail on Acid, the Sinch acquisition was a pure subsequent step. These days, buyer communications occur throughout a spread of various channels, platforms, and gadgets, and in a world the place linked experiences are the norm, it made no sense for e-mail to be siloed.
Including cellular messaging, voice, and video companies to your e-mail expertise means you’re not simply specializing in the current of buyer communications – you’re additionally on the brink of present the expertise the subsequent technology calls for.
Taking your e-mail technique to the subsequent stage
Don’t fear – e-mail isn’t going anyplace. It’s the very best channel for advertising ROI and has advantages no different medium can present. However no communications channel can stand by itself.
Right here’s how incorporating messaging and conversational APIs into the combination will help increase your attain and enhance your buyer expertise and conversions.
New heights to your advertising campaigns
There’s no one-size-fits-all with regards to prospects. With almost 20% of People receiving over 50 emails a day, it’s important to mix your campaigns with extra touchpoints, one thing now you can do by Sinch’s messaging and conversational APIs.
Take into consideration your newest marketing campaign. You would possibly’ve promoted your latest product or provided an important deal to thank your prospects for his or her belief throughout this previous yr. Now take into consideration how a lot additional that marketing campaign might’ve gone in case you’d despatched your viewers a final name for the deal through textual content message. Or in case you had linked a chatbot to deal with a number of the most typical transport or supply FAQs.
These days, your success comes right down to offering a best-in-class buyer expertise and making it straightforward to your subscribers to finish their purchases. By incorporating extra channels to your present e-mail technique, you’ll be capable to ship extra focused and efficient messaging primarily based in your customers’ most well-liked type of communication.
Superior capabilities to your transactional messages
Offering an important expertise post-conversion is vital to your online business’ success and transactional notifications play an enormous position at this stage of the shopper journey. From 2FA and id verification to order or transport confirmations, transactional messages are important for the day-to-day operations of all types of companies all over the world. And whereas e-mail remains to be the popular channel for these kind of notifications, customers now count on manufacturers to supply these updates throughout quite a lot of channels.
Simply think about the chances: order affirmation emails that enable customers to click on by to a chatbot for steady cargo monitoring; consumer choice facilities that allow prospects to choose between SMS or e-mail for supply standing updates; and even triggered emails with a hyperlink to a flash name verification when signing up for companies that require extra validation.
Sinch’s messaging and conversational APIs open a world of prospects to your transactional messages, particularly at a time the place provide chain points imply sudden disruptions and a rise in buyer assist points for a lot of companies.
Prepare to rework your buyer expertise
Integrating a spread of channels comes with its personal set of challenges, however at Sinch, you’ll get the specialists of the very best caliber to information you. For those who’ve been serious about including new communication channels to your repertoire, you may attempt Sinch without spending a dime right here.
Need to be taught extra concerning the Sinch household? Discover the Sinch portfolio additional and begin mapping the way you’re going to take your buyer communications to the subsequent stage in 2022.
Writer: Will Conway
Will Conway is the CEO of Pathwire, the communications service supplier serving to manufacturers construct significant connections with their prospects. The Pathwire household contains Mailgun, Mailjet, and E-mail on Acid.
Writer: Will Conway
Will Conway is the CEO of Pathwire, the communications service supplier serving to manufacturers construct significant connections with their prospects. The Pathwire household contains Mailgun, Mailjet, and E-mail on Acid.
