Since then the writer has been busy advertising its new id, together with internet hosting an FC Clubhouse in Amsterdam that featured five-foot-tall set up of the brand.
Earlier this yr, David Jackson, vp of name at EA Sports activities FC, instructed Adweek that the model’s aim was to step out of FIFA’s shadow by evolving from “a online game product powered by international soccer to a world soccer platform powered by a number of video video games.”