Girls’s basketball is having its second.
After years of underinvestment within the sport, the shortcoming to make use of the March Insanity branding till final yr, and followers struggling to search out methods to observe their favourite groups, ladies’s school basketball is now on the principle stage.
With the sport airing on ABC for the primary time in historical past, Sunday’s NCAA championship matchup between LSU and Iowa not solely grew to become the most-watched ladies’s school basketball sport of all time, however it additionally captured the nation’s consideration and put a highlight on ladies’s athletics in a method that maybe hasn’t been seen because the 1999 World Cup.
And types are taking discover.
This yr, Aflac, an NCAA companion, moved all its on-the-ground Ultimate 4 spend from the boys’s event in Houston to the ladies’s event in Dallas.
