That is how we share info with (not solely) customer-facing roles about current releases.
Let’s be actual, everyone seems to be busy. However on the identical time, it is vital that customer-facing roles in your group have up-to-date details about your newest product releases. It’s particularly vital within the SaaS world the place your product may be evolving actually each week. So what are you able to do to ensure that your colleagues have up-to-date info and also you don’t waste their time in one other product sync assembly?
At Kontent by Kentico, we use a technique the place we create a 5-minute recording for every new main launch that may be watched on-demand and covers an important info. Immediately I’ll present you how one can create your personal.
The beauty of this methodology is that it doesn’t take a number of time to arrange and also you solely want a slide deck and video-recording software of your alternative. You need to use Zoom or Microsoft Groups (MS Groups) if that’s simpler for you. Extra on that later.
First, we have to create a slide deck with an important details about the discharge. We purpose at 5 minutes, so we’ll use precisely 5 slides. Right here’s the construction:
Begin by summarising the important thing details about the discharge. What’s the goal launch date? Goes to be publicly out there or are you launching a beta? How vital launch it’s from a advertising and marketing perspective? Are there any associated pricing modifications? Every other vital side? Put it right here on this slide.
The second slide is reserved for describing buyer issues you need to deal with. What are the pains you need to deal with with this launch? What jobs will this launch cowl? And what’s out of scope? Attempt to seize it right here.
Do you’ve gotten a buyer who was asking about your newly launched performance? Do you’ve gotten their particular use case? Or do you even have their quote? Wonderful! Share it on this slide, so individuals can think about what are the examples of shoppers you might be serving to (and don’t be afraid to make use of their logos, so individuals can kind a greater connection to the model).
They are saying one image is value a thousand phrases. So I’m wondering, what’s a GIF value? This slide is reserved for showcasing your new performance in motion. And gifs are wonderful for that. Why? As a result of they are often simply shared with prospects or reused in a gross sales pitch deck. So preserve that in thoughts whenever you’re including it right here and attempt to use some significant check knowledge in your demo. Its size is as much as you, however don’t go overboard with it.
Lastly, the final slide is reserved for sharing details about the long run. Was this launch a primary iteration of the brand new performance? Do you intend to increase it additional? This slide is a superb place the place you’ll be able to share the long run timeline (once more, use photos). Additionally, when you’re conscious of some performance limitations be happy to say them explicitly right here on this slide.
Now we’ve the slide deck. You possibly can finish right here and share it together with your group, however I actually advocate recording the session — you’ll get a greater engagement. Don’t ask me why however individuals will relatively watch a 5-minute video than undergo the slide themselves. I normally use MS Groups the place I spin a digital name with simply myself that’s recorded — name me lazy, however I simply discover it tremendous easy to make use of for recording and exporting the video. As we’re aiming for beneath 5 minutes, you don’t have to spend time on post-processing the recording, it will be a waste.
Why 5 minutes? It really works the perfect for the engagement from my expertise. The longer your recording goes to be, the less individuals will watch it. 7 minutes in comparison with 5 already really feel like an eternity. And everyone can discover 5 minutes of their schedule relatively than twelve. So, whenever you’re recording the session don’t learn the slides — be direct, spotlight an important issues that you simply need to stick of their head. Folks can learn the slides for themselves.
Now that we’ve the recording, it’s time to share it. You need to use e mail for that, however I choose utilizing our company-wide MS Groups channel. Merely, as a result of you’ll be able to encourage individuals to ask questions instantly beneath the submit. In Kontent, the recording and PPT are shared by the Product Supervisor that was accountable for the performance — I need individuals to affiliate them with the performance, to allow them to attain out to them if they’ve additional questions. Additionally it is a very good follow to add the supplies into one shared folder that may be accessed later or shared with new colleagues.
That’s it. That is how we share info with (not solely) customer-facing roles about current releases in our division. To date the format was actually working for us and we’ve been receiving optimistic suggestions. Be happy to strive it your self and regulate it to your wants. Contemplating it doesn’t require an enormous time funding, it may be a fantastic place to begin for getting everybody on the identical web page.
