Cannes Lions will facilitate a artistic competitors supported by main holding corporations inviting all creatives to take a $100m transient and have the chance to impression billions of lives
Working with Most cancers initiative acknowledged with the Lions Well being Grand Prix for Good in Cannes
CANNES – June 21, 2023: Following a launch at Davos and a mass media international marketing campaign across the Tremendous Bowl, Working with Most cancers is coming into its third landmark second of the 12 months. At this 12 months’s Cannes Lions, Working with Most cancers might be opening up a quick to the entire {industry} to assist erase the stigma of Most cancers within the office.
As a real cross-industry coalition, Edelman, IPG, Omnicom, Publicis and WPP will come collectively to ask creatives to affix the briefing for this pioneering office motion. Members will compete with one of the best artistic minds of the {industry} for the chance to create a marketing campaign that may run on World Most cancers Day 2024, in a worldwide multi-media marketing campaign supported by $100m.
The Working with Most cancers transient – entitled ‘The Large C’ – might be given on Thursday June 22, at 10am CET within the Lumiere theatre, Palais I. Entrants might be briefed to create a culture-defying marketing campaign for everybody dwelling and dealing with most cancers.
Cannes Lions will facilitate the judging course of, utilizing their world class programs, with a jury made up of senior artistic and technique leads throughout the 5 holding corporations which might be supporting the initiative. The crew of jurors will embody: Susan Credle (international chair & international chief artistic officer, FCB), Chaka Sobhani (international CCO of Leo Burnett), Luiz Sanches (CCO of BBDO NA), Judy John (international CCO of Edelman) and Debbi Vandeven (international CCO of VMLY&R).
Members will be capable to enter beginning Monday, July 10, with a submission deadline of Friday, September 15. Judging will happen all through October, with the winner introduced on the finish of that month.
Working with Most cancers goals to utterly erase the stigma and insecurity of most cancers at work. In the present day, this system initially launched by Publicis Groupe is an alliance of main worldwide corporations, with over 600 pledging companies impacting as much as 20 million workers, united by the purpose to create an open, supportive and recovery-forward tradition for most cancers victims. This system continues to be powered by partnerships with key most cancers analysis our bodies and influencers, together with Dani Trops, The Stroups, CancerChic and Laurie MacCatskill.
This week, Cannes Lions has already acknowledged Working with Most cancers with the Lions Well being
Grand Prix for Good, which celebrates the highly effective use of creativity to positively impression not solely enterprise and model, but in addition the world at giant.
“LIONS is a proud supporter of the Working with Most cancers pledge and blissful to lend our world class judging course of to a contest that gives an thrilling alternative for the {industry} to unite and work in the direction of eradicating the stigma of most cancers within the office.” – Simon Prepare dinner, CEO at LIONS.
“Since launching Working with Most cancers initially of this 12 months, we’ve had an amazing response from our friends and shoppers. This system has advanced into a real cross {industry} coalition and immediately, alongside Edelman, IPG, Omnicom and WPP, we invite the {industry} to step as much as arguably one of the vital worthwhile and high-profile artistic challenges they are going to ever work on. In elevating consciousness for Working with Most cancers and inspiring extra pledging corporations, we’ll redefine most cancers within the office and allow restoration ahead environments worldwide.” – Carla Serrano, International CSO of Publicis Groupe.
“On behalf of Omnicom, we’re thrilled to help such an essential and significant initiative
alongside our {industry} companions. Nobody chooses most cancers, most cancers chooses you, and the office should be a protected and supportive surroundings. There is no such thing as a higher place than Cannes Lions to proceed to drive the mission of Working with Most cancers, and I sit up for seeing the unbelievable work we’re capable of do for this particular group.” – Luiz Sanches, Chief Artistic Officer, BBDO North America.
“Promoting is a extremely aggressive {industry}. All of us prefer to win. This initiative calls us all collectively to beat the stigma of most cancers within the office. That is going to be a collective win for everybody.” – Susan Credle, International Chair & International Chief Artistic Officer, FCB.
Working with Most cancers hosts quarterly Founding companions conferences to assessment actions taken throughout organizations associated to the pledge. You possibly can develop into a pledging firm for Working with Most cancers and encourage others to point out their help right here.
