There are few issues that really bond our trade. Cannes Lions is one, and serving to these in want is one other. These two are coming collectively in a wide-reaching trade motion began by Publicis and now encompassing quite a few networks—Working with Most cancers.
Following a launch at Davos and a mass media world marketing campaign across the Tremendous Bowl, Working with Most cancers is now at Cannes and can open up a short to the complete trade to assist erase the stigma of most cancers within the office. The marketing campaign arose from Publicis chairman and CEO Arthur Sadoun’s announcement final yr that he had a cancerous tumor eliminated. The unique effort simply received the Well being Grand Prix for Good at Cannes Lions.
“The disparity between the notion round most cancers and the truth is staggering. One in two individuals can be identified with most cancers of their lifetime, and but no one talks about it,” mentioned Ari Weiss, world chief artistic officer at DDB Worldwide and a Cannes jury president for Model Expertise & Activation.
He went on to say that everybody wants assist, particularly from co-workers and colleagues.
“When you’re identified with most cancers, you are feeling immediately remoted from the remainder of the world. Left for useless. When nothing is farther from the reality. Not solely are you able to survive most cancers, however you may survive with most cancers. However you may’t survive it alone. That feeling of neighborhood is the whole lot,” added Weiss.
A quick open to everybody
Working with Most cancers has rallied the trade across the trigger, and now Edelman, IPG, Omnicom, Publicis and WPP will come collectively to ask creatives to hitch the briefing for this office motion. Individuals will compete with one of the best artistic minds of the trade for the chance to create a marketing campaign that can run on World Most cancers Day 2024, in a world multimedia marketing campaign supported by $100 million.
The Working with Most cancers transient—”The Massive C”—can be given on Thursday, June 22 at 10 a.m. CET within the Lumiere Theatre, Palais I. Entrants can be briefed to create a culture-defying marketing campaign for everybody residing and dealing with most cancers.Â
Cannes Lions will facilitate the judging course of, with a jury made up of senior artistic and technique leads throughout the 5 holding firms supporting the initiative. The workforce of jurors will embody: Susan Credle (world chair and world chief artistic officer, FCB), Chaka Sobhani (world CCO of Leo Burnett), Luiz Sanches (CCO of BBDO NA), Judy John (world CCO of Edelman) and Debbi Vandeven (world CCO of VMLY&R).
