Why is assumed management one in every of my most necessary weapons throughout a downturn? What does good high quality appear like? How can I measure its affect? Does it need to belong within the c-suite?
Lucy Gillman, Deputy Editor, put all these questions and extra to Andrew Mildren, Managing Director, Edelman Enterprise Advertising EMEA. The pair unpack Edelman and LinkedIn’s latest examine, The B2B Thought Management Impression Report, to uncover the present state of thought management in B2B. They dive into how thought management can affect altering decision-makers behaviour, the place we’re getting it incorrect and why much less is extra.
Click on right here to learn the complete report.
