When Google deprecates third-party cookies from Chrome—because it says it would—within the second half of 2024, efficiency entrepreneurs will lose one more sign to trace potential clients, after Apple and others have retired cookies lately.
Whereas efficiency entrepreneurs—together with large manufacturers trying to drive gross sales and direct-to-consumer (D2C) manufacturers spending extra on lower-funnel efforts than brand-building—rely most on indicators to focus on adverts and allocate media spend, these advertisers are doing the least to organize for the cookie apocalypse, in response to greater than half a dozen trade sources.
“It’s
