Rev up your curiosity and plug into the long run.
On this episode of the GreenBook Podcast, we’re joined by Ben Lundin, Director of EVForward at Escalent and a 2023 Future Record Honoree. Ben sheds mild on the burgeoning curiosity in electrical autos (EVs) inside the insights trade and discusses the essential function of data-driven insights in both supporting or refuting perceptions about EVs. We discover the emotional connection individuals have with automobiles and the way EVs are reshaping this relationship, providing helpful classes for researchers in understanding shopper conduct. As he unravels the curiosity of Gen Z in EVs because of environmental consciousness and technological affinity, Ben highlights the significance of this demographic for automakers and different industries alike.
You may attain out to Ben on LinkedIn.
