UK ethnic flour model Elephant Atta shines a highlight on South Asian households in its new marketing campaign, ‘Residence Is The place The Elephant Atta Is’. Developed by krow Group, the marketing campaign captures Elephant Atta in each day moments, from the nice to the unhealthy.
‘Residence Is The place The Elephant Atta Is’ options heart-warming scenes of relations gathering to make a meal. Narrated and written by Raxstar, the poem completely captures the generational love of a household and a house.
Moreover, the marketing campaign introduces the model as a staple – from “the pink bag [that] barely matches the boot” to smaller luggage tucked away within the cabinet. Be it chapattis, rotis, parathas, or puris, Elephant Atta has been there for each household event.
The charming video takes viewers via the feelings and experiences of each household. Cousins having a pleasant competitors in opposition to one another, the little ones making an attempt their finest, and even minor accidents. These are reminiscences to carry for all times, and an elephant by no means forgets.
Residence Is The place The Elephant Atta Is
Elephant Atta has been part of each South Asian dwelling for the previous 60 years and extra. As households develop, so does the model, permitting previous, current, and future generations to develop up with Elephant Atta.
Apart from a 60-second commercial on tv and cinema screens, the nationwide marketing campaign will probably be coated on-line and digitally. Furthermore, engaging OOH activations and Level-of-Sale (POS) shows will enable the model to foster deeper connections with shoppers.
