With the elevated restrictions on third-party information, extra manufacturers have began adopting buyer information platforms (CDPs) to assist them get entry to first-party information.
Nonetheless, information assortment and segmentation are simply the primary few steps. And whereas CDPs are important instruments, manufacturers additionally want buyer engagement platforms (CEPs) like MoEngage to show this information into insights for creating customized buyer journeys. This makes seamless integration between your information and engagement platforms a key to delivering really impactful buyer experiences.
To handle this, we’re excited to announce our integration with one more CDP, Microsoft Dynamics 365 Buyer Insights. This partnership will allow you to orchestrate hyper-personalized buyer journeys for various cohorts created utilizing buyer information.
Introducing our Integration with Microsoft Dynamics 365 Buyer Insights
Microsoft Dynamics 365 Buyer Insights and MoEngage’s insights-led engagement suite collectively make a profitable mixture, which is essential for partaking and retaining your prospects.
Merely put, with this partnership, you need to use Microsoft Dynamics 365 CDP and its analytics capabilities to gather buyer information and phase it into cohorts. These cohorts can then be despatched to the MoEngage Platform to execute buyer engagement in actual time.
Therefore, this partnership leverages the strengths of each platforms to ascertain an unmissable combo, no matter whether or not you’re a conventional or fashionable enterprise.
Use Case Examples for the Microsoft Dynamics 365 and MoEngage Partnership
Right here’s how completely different verticals can leverage the Microsoft Dynamics 365 and MoEngage partnership to their profit:
1. Banking, Monetary Companies, and Insurance coverage (BFSI)
The most important problem plaguing the expansion of BFSI corporations is incomplete onboarding. Research present that 40% of customers fail to finish their onboarding efficiently. Therefore, the first focus for corporations within the {industry} is to assist prospects end signing up, together with KYC completion and activation of digital providers.
How the Microsoft Dynamics 365 and MoEngage partnership helps BFSI manufacturers:
In case you are a BFSI model, then Microsoft Dynamics 365 will offer you segmented buyer information in line with attributes resembling incomplete KYC verification or inactivation of a service. You possibly can then ship these cohorts to the MoEngage platform for additional evaluation and engagement. Utilizing MoEngage, you’ll be able to create an omnichannel buyer journey for every phase to offer a customized buyer expertise at each stage. Along with this, you need to use predictive capabilities to open upsell and cross-sell alternatives through retargeting campaigns. And you are able to do this whereas holding buyer information confidential utilizing our inbuilt options like PII Masking.
2. Retail and E-commerce
We’ve noticed that the associated fee to accumulate a brand new buyer within the retail and e-commerce {industry} is 7X increased than retaining an current buyer. Therefore the first objectives of manufacturers within the {industry} are to foretell at-risk prospects, scale back churn charge, and get well former prospects.
How the Microsoft Dynamics 365 and MoEngage partnership helps retail manufacturers:
In case you are a buying model, then Microsoft Dynamics 365 will allow you to seize buyer information utilizing its CDP capabilities and analyze predominant conduct traits of the customers to create cohorts, resembling ‘Misplaced Clients’ and ‘Dormant Clients.’ You possibly can then ship these segments to the MoEngage platform. Publish this, you need to use MoEngage to customise the client journey for every buyer cohort, predict prospects prone to churn with the assistance of synthetic intelligence, diagnose causes for churn utilizing Consumer Path Evaluation, implement omnichannel engagement methods, and ship customized suggestions by means of Dynamic Product Messaging.
3. Media and Leisure
Latest research present that solely 18% of customers pay for subscriptions on the finish of the free trial. This implies the conversion ranges within the media and leisure {industry} are fairly low. Therefore, the first purpose for entrepreneurs is to interact prospects in a customized trend and showcase the worth of a paid subscription.
How the Microsoft Dynamics 365 and MoEngage partnership helps media manufacturers:
In case you are a media and leisure model, then Microsoft Dynamics 365 will allow you to attain buyer information utilizing its CDP capabilities and supply segments resembling ‘Shoppers on Trial’, ‘Lively Shoppers on Trial’, ‘Dormant Shoppers on Trial’, and many others. You possibly can ship these cohorts to the MoEngage platform. By means of MoEngage, you’ll be able to personalize your messaging to attraction to completely different cohorts of customers, use synthetic intelligence to optimize campaigns by means of real-time suggestions, and establish subscription drop-off factors by means of funnel evaluation, all in all, to extend conversions and guarantee retention.
Conclusion
Conversion, engagement, and retention are a number of the high industry-wide challenges. And with out the precise tech stack backing you up, these challenges can be not possible to beat.
Collectively, Microsoft and MoEngage’s analytics and engagement capabilities offer you a 360-degree view of your prospects and actionable information, utilizing which you’ll be able to create hyper-personalized purchaser journeys to win over your prospects and finally obtain your online business outcomes.
To study extra, click on right here.
