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HomePREmployer branding in focus: 5 issues job candidates need from you

Employer branding in focus: 5 issues job candidates need from you


Simply discovering potential expertise is a problem for corporations lately, however the stakes have now been raised for a way companies proceed by way of the method of fielding purposes and conducting interviews—this “expertise expertise” has a extra vital influence on the underside line than hiring managers would possibly understand, based on new analysis from expertise cloud agency iCIMS.

The agency’s new 2023 Expertise Expertise Report affords insights into how a subpar expertise expertise can influence an organization’s backside line, revealing that greater than half (56 p.c) of employees are much less prone to be a client of a model if that they had a foul expertise making use of or interviewing for a job. 

Employer branding in focus: 5 things job applicants want from you

Based mostly on a survey of 1,000 U.S. job seekers, in addition to proprietary information from the iCIMS platform, the brand new report digs into what expertise expects from employers throughout the job search, software and hiring processes—in addition to inner mobility and profession pathing—and the way employers have pivoted to fulfill these expectations to attain enterprise success.

“Offering an amazing expertise in your inner and exterior job candidates is not a ‘good to have’—as we speak it impacts the underside line and is essential for companies to get proper,” stated Laura Coccaro, chief individuals officer at iCIMS, in a information launch. “The information on this report may also help expertise acquisition leaders determine their strategic focus areas and proceed to construct a enterprise case for making investments there.”   

From discovering a job to climbing the ladder, inner and exterior job seekers count on a seamless and personalised expertise constructed with the proper instruments. Right here’s what expertise (truly) desires and the way manufacturers are assembly these expectations: 

An software course of that doesn’t depart them at midnight

An awesome 80 p.c of job seekers stated that getting standing updates throughout the software course of wouldn’t solely enhance their expertise but in addition their notion of an employer. Alternatively, respondents cited a lack of communication from an employer as one of the crucial irritating features of the job software course of.  

Customized touchpoints with organizations that they’re eager about

Greater than 40 p.c of respondents described their final job search as irritating and lengthy, and a whopping 72 p.c count on the job software course of—from submitting the appliance to receiving a proposal—to take 3 weeks or much less. To attenuate frustration and pace up the method, employers should present candidates with personalised touchpoints, together with related updates, suggestions for open jobs based mostly on their abilities and expertise, latest information and worker movies.

A communication course of that meets them the place they’re

Like most wholesome relationships, communication is a key ingredient between expertise and employers. When getting in contact with expertise, virtually half (47 p.c) say that texting is their most well-liked type of communication, whereas greater than half (56 p.c) ranked getting a cellphone name on the backside of their communication preferences. E mail isn’t lifeless, both: 36 p.c of respondents stated that they’d be extra prone to click on on an e-mail from an employer that included job roles that matched their abilities and expertise. 

A chance to faucet into generative AI

As ChatGPT and its generative AI counterparts change into mainstream, employees’ perceptions of the expertise are evolving: 40 p.c of individuals are open to using AI within the office, and about 20 p.c of individuals are extra open to utilizing it than they have been six months in the past. In truth, 17 p.c have already used it to jot down a resume or cowl letter of their job search. Elevated candidate curiosity in AI, coupled with recruiters’ must streamline and improve their efforts, alerts a possibility to deliver extra AI expertise to the recruitment course of.

The possibility to unfold their profession wings

When requested what woubrandingld preserve respondents completely satisfied with their present employer and forestall them from searching for a brand new job, 34 p.c stated help and steerage to develop of their position on the group, 31 p.c stated alternatives to advance in a brand new position and 21 p.c stated alternatives to develop new abilities. But, an awesome 64 p.c of respondents stated their supervisor doesn’t proactively ask them about their profession path and assist them construct their skillset and advance their careers.  

“It’s not about ‘consumerizing’ the whole expertise—it’s about humanizing it,” stated Jess Von Financial institution, world chief of workforce expertise at Mercer | Leapgen, within the launch. “We have now a lot expertise to assist us do all of this; it’s baffling we don’t put it to good use.”

Obtain the total report right here.



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