For those who’re an influencer marketer, then you understand that a number of your time can get sucked into boring or unnecessarily difficult duties. Utilizing an influencer advertising and marketing platform could make your job considerably simpler!
Nonetheless, bringing on an influencer advertising and marketing platform is not any small process. They aren’t low-cost, and there are so much to select from. After all, if you happen to requested us we’d (very biasedly) say that Traackr is one of the best influencer advertising and marketing platform on the market. We now have the most important world influencer information set, probably the most thorough influencer discovery and vetting characteristic, one-of-a-kind market benchmarking… all issues you possibly can study by scrolling on our web site.
So what sort of worth does Traackr truly convey to entrepreneurs that use it?
Beneath learn actual critiques from actual entrepreneurs who use and love Traackr’s influencer advertising and marketing platform. And, if this text finally ends up convincing you, contact us. 😉
“What I like greatest about Traackr is that the platform provides full performance. You possibly can seek for content material creators, but additionally run a full marketing campaign from the device – you possibly can observe potential attain, impressions, engagements, conversions, ROI information, and extra. Traackr has helped us elevate how we arrange and run our campaigns. It has additionally helped us be extra knowledgeable in order that we are able to make higher selections on future campaigns.” — Meredith W, G2 Crowd Assessment of Traackr
Entrepreneurs Share What Makes Traackr the Prime Influencer Advertising and marketing Platform
Traackr makes influencer discovery and vetting extra environment friendly
“Traackr helps me to avoid wasting time whereas I analysis and choose influencers for varied worldwide campaigns. I really like how I can simply see all of the stats from the influencers and that may assist with making faster selections.” — G2 Crowd Assessment of Traackr
Some influencer advertising and marketing platforms have a restrictive influencer database the place you possibly can solely uncover influencers on a sure platform or nation. With Traackr’s influencer advertising and marketing platform you possibly can seek for influencers in 71 nations, 26 languages and 13 platforms, drilling down with:
- Intensive influencer information. Search by influencer socio-demographic standards reminiscent of job title, gender, location, language, platform, follower depend, and engagement fee.
- Key viewers demographics. Discover influencers with audiences that align along with your goal by honing in on age, gender, language, ethnicity, location, pursuits, and model affinity
- In-depth content material search instruments. Rapidly and simply sift via potential companion’s previous content material with Traackr’s key phrase search, or look by pursuits, hashtags, or model mentions.
- KPI benchmarks primarily based on historic information. Acquire insights into how your model and opponents’ influencer content material is performing.
- Get proactive suggestions. Traackr provides automated suggestions of latest influencers speaking about your model, opponents, and key matters of curiosity. It additionally permits you to uncover influencers with related viewers demographics or related content material, in addition to individuals who comply with these influencers and have a big viewers.
“I actually just like the metrics Traackr reveals to check completely different influencer profiles, so you possibly can rapidly examine if the profile matches your pursuits or not. I additionally like you could search utilizing key phrases they used of their content material, so yow will discover new profiles simply.” — Carla M, G2 Crowd Assessment of Traackr
Traackr’s influencer advertising and marketing platform helps maintain groups aligned and arranged
“By getting everybody on the identical web page, utilizing the identical know-how, with clear entry to information, all of us gained higher visibility into what works most effectively so we are able to confidently make investments extra.” — Barbara Mugica, Affiliate Director for Private Care Digital Advertising and marketing at Colgate-Palmolive Europe
For groups of all sizes it’s necessary to have all influencer particulars and information in a single place. For a lot of entrepreneurs, Traackr serves as a type of relationship administration know-how for his or her influencer partnerships. This helps them streamline activations, collaborate effectively and maintain info organized and clear.
So what varieties of information and actions do entrepreneurs retailer in Traackr’s influencer advertising and marketing platform? Right here’s a brief record:
- Relationship administration. Entrepreneurs like that Traackr permits them to phase influencers by customized teams, to allow them to rapidly discover the suitable of us for particular campaigns (they will group by matters, tiers, archetypes, and so on). Traackr additionally permits manufacturers to assign relationship possession to particular person group members and observe relationship phases — that is vital, as a lot of influencer advertising and marketing relies on robust relationship constructing!
- Venture administration. Generally influencer advertising and marketing campaigns can get messy, particularly once you’re engaged on a decent deadline (which is nearly at all times the case). Traackr offers groups the choice to outline workflows so each teammate is aware of what to do, and who to get critiques/approvals from. Entrepreneurs may also add notes to influencer profiles to trace actions and share invaluable info with fellow teammates.
- Efficiency metrics and spend effectivity. All teammates have entry to the identical efficiency information for every influencer and marketing campaign. They’ll additionally observe how a lot the group spent and report again on impression for every influencer — no higher approach to get smarter along with your spending!
“The most effective a part of Traackr must be the power to leap into every separate marketing campaign and see the precise progress of the marketing campaign and the outcomes at any given second. Working for an company is a vital profit when working throughout a number of manufacturers and campaigns at any given time.” — Nick G, G2 Crowd Assessment of Traackr
Traackr isn’t simply an influencer platform that optimizes collaboration throughout groups, it additionally streamlines influencer communication, making onboarding and managing influencers quick and environment friendly. What does that actually imply? No extra DMing influencers on a billion completely different platforms. Entrepreneurs can ship customized emails to their influencers particular person and en masse, via Traackr. They’ll additionally ship notifications to influencers for brand new campaigns and content material change requests/approvals, and even invite them onboard to new product seeding campaigns.
Tip: Traackr Studios streamlines product seeding with a touchdown web page outlining particulars of the gifting marketing campaign – influencers may even make product choices!
Traackr helps entrepreneurs perceive influencer advertising and marketing ROI
“Probably the most useful factor in regards to the Traackr platform is that it helps entrepreneurs put money into the suitable campaigns and applications that scale globally.” — Steven P, G2 Crowd Assessment of Traackr
An environment friendly influencer advertising and marketing platform supplies you with the information it’s good to make your influencer advertising and marketing spending extra environment friendly, maximize your ROI, and perceive the way you’re stacking up towards your competitors.
“Having labored in social media for a few years, and having tried many platforms – Traackr undoubtedly provides probably the most in-depth analytics and reporting that I’ve ever used. They work throughout all platforms, provide compelling aggressive information, and have wonderful customer support. Their worldwide capabilities are additionally implausible, that are essential when working for a world firm.” — G2 Crowd Assessment of Traackr
Traackr makes it simpler for manufacturers to maintain influencer campaigns aligned with an organization’s methods and objectives by offering up-to-date information on:
- Value effectivity. Traackr offers entrepreneurs easy accessibility to price effectivity metrics (e.g. price per view, price per put up, and so on.) in order that they know precisely who packs an even bigger punch with regards to ROI.
- Marketing campaign effectiveness. Entrepreneurs like that Traackr makes it straightforward to measure campaigns throughout all main social platforms. They’ll observe desired outcomes like consciousness, engagements, or conversions and drill into the content material and creators behind them.
- Program efficiency. For entrepreneurs at bigger manufacturers, they love that Traackr permits them to trace all KPIs and spend over time and throughout markets, manufacturers, classes, campaigns, marketing campaign varieties, influencers, platforms, and tiers. This permits them to observe the well being of their program and establish alternatives to optimize!
Final however not least, not many influencer advertising and marketing platforms can say that they’ve created a metric particularly for influencer advertising and marketing, however Traackr did simply that! In 2019, Traackr launched the Model Vitality Rating (VIT) to assist entrepreneurs higher perceive the efficiency of their influencer advertising and marketing campaigns and the right way to optimize. VIT supplies all of the complexity in influencer advertising and marketing in a single metric. VIT can be utilized to find out the success of your ROI and spend, the efficiency of a put up or marketing campaign, and the place your model ranks amongst opponents. You possibly can study extra about VIT right here, or see which magnificence and vogue manufacturers are successful in influencer advertising and marketing efficiency (by VIT) right here.
Nonetheless eager to know extra? Take a look at how these manufacturers use Traackr’s influencer advertising and marketing platform:
